Annalea Krebs

Annalea Krebs

Founder and CEO

AGE: 29

COMPANY: ethicalDeal


“Krebs says she’s lucky to run a business that ‘profits with purpose,’ and takes her sustainability mission as seriously as her desire to boost B.C.’s profile”


Krebs has been garnering awards since her student days at BCIT and Royal Roads University. In fact, the $12,000 award she received for the Mercer Advisors Bachelor of Commerce Convocation Scholarship at RRU financed the start of ethicalDeal, a daily-deal website featuring sustainable and organic products and food. The site reached $1 million in sales in its first year, and she has since grown her team to 10 people. In 2011 Fast Company named her to its list of Top 25 Women-led Startups to Watch. Krebs says she’s lucky to run a business that “profits with purpose,” and takes her sustainability mission as seriously as her desire to boost B.C.’s profile. As a member of LocoBC, a non-profit that supports B.C. businesses, Krebs is part of a movement that aims to grow the local economy while encouraging consumers to patronize the businesses in their own backyard. –Kristen Hilderman


Meet Annalea Krebs at our 30 Under 30 event on April 30, 2014. Get your tickets here.