BC Business
Sponsored Content
If there was a Richter scale for enthusiasm, the magnitude of Andrew Westlund’s would be off the chart. As president of the Westlund Group of Companies and a visionary leader and entrepreneur with a thrill for adventure, he lives large and loves helping others do the same. His latest mandate is to help companies tell their story in the most engaging way possible—and Agency Media is making it happen.
In many respects, the emergence of Agency Media was inevitable: an outgrowth of the ever- expanding list of Westlund’s group of companies, which includes Apex Wireless, SKY Helicopters, SKY Hangar, Mode Photography, Level 4 Technologies, FLUID Day Spa, The Link Professional Services and Otter Lake Cabins. With his creative agency—Westlund’s fasest growing company—Westlund tossed out the usual PR formula for doing business. Instead of underwhelming PowerPoint presentations, clients are picked up by one of SKY’s helicopters and flown out to Westlund’s presentation centre: the SKY Hangar. In this fresh and unusual setting the Agency Media team skips past the surface and delves right into the heart of the client’s compelling story.
Agency Media discovers the needs of its clients to ensure that right from the first minute, they understand that they are valued. But don’t mistake this different approach for a long, drawn-out meeting. Westlund knows that for business owners and executives, time is valuable. “We don’t waste anyone’s time. They’re flown out, we have an authentic dialogue and they’re flown back… all within an hour,” Westlund explains. And when the customer and Agency Media are a great fit, that’s when the work and fun begins.
After forming that initial connection with clients, Agency Media works to build long-term partnerships that are rooted in the client’s passion for their business. The unconventional team at Agency Media uses specialized tools—including access to SKY Helicopters’ fleet and the stunning SKY Hangar—to create stories that engage, inspire and provoke. These holistic content campaigns result in clients that are proud of their progression and identity.
This agency is built on the storytelling art of video, incorporating it into other media to present a cohesive and compelling narrative. “Our stories are what define us,” says Westlund. “Agency Media knows how to present that story.
When describing Agency Media’s integrated approach, Westlund remarks, “Communication has become so rapid. The time between having a thought and communicating it is almost instant. People can project who they are with immediacy.” With engaging and relevant content, Agency Media crafts each client’s story and shares it with the world. This agency is built on the storytelling art of video, incorporating it into other media to present a cohesive and compelling narrative. “Our stories are what define us,” says Westlund. “Agency Media knows how to present that story.” Partnering with business leaders who want to transform their passion into fresh content and new companies that want to make their mark on the world, Agency Media has produced corporate videos and a TV commercial, a documentary, and has managed and promoted a successful Kickstarter campaign. Westlund is dedicated to these success stories and inspires his team to be emotionally invested in reaching each client’s goals.
As he recounts his story, Westlund’s passion is evident, and contagious. Leading by example, he is always thinking five steps ahead. Westlund doesn’t waste a minute of the day and he approaches every adventure with fervour—whether it’s business, family or fun. Although he is often on full-speed ahead, he still savours every moment with an appreciation for his world and those around him. Determined to truly live out his own story, Westlund is passionate about creating a culture that goes beyond corporate—for Agency Media and the entire Westlund Group. “Everyone says they have fun; I say prove it. Here, we do.”