/ Consumer Insight

John Jantsch | BCBusiness

Marketing & Media

Q&A with John Jantsch

As a preview to the Art of Marketing, BCBusiness speaks with marketing consultant John Jantsch on how small businesses can piece together a marketing strategy on a shoestring budget.

Branding | Consumer Insight
Vancouver skyline | BCBusiness

Real Estate

Vancouver Cost of Living Remains High

Vancouver's housing market, still out of reach for most consumers, realizes a small gain in affordability

Economy | Consumer Insight | Lower Mainland
Vancouver skyline | BCBusiness

Real Estate

Vancouver Most Livable City in North America: Mercer

Vancouver takes top honours in annual Mercer Quality of Living survey for North America, ranking fifth worldwide

Research | Consumer Insight
Cross-border shopping decline | BCBusiness

Retail

Declining Loonie Slows Cross-border Shopping

A new survey from Insights West indicates the weakening Canadian dollar is slowing cross-border shopping

Research | Economy | Consumer Insight

Marketing & Media

B.C.'s Most Loved Brands: #5 Sun-Rype

Sun-Rype is B.C.'s #2 most-loved brand according to an inaugural poll conducted by Ipsos North America in partnership with BCBusiness and unveiled on Feb. 12. BCBusiness caught up with Dave McAnerney, Sun-Rype CEO and president, to discuss his company’s loyal consumer following, forged over seven decades in business.

Loved Brands | Consumer Insight | Food & Drink
White Spot | BCBusiness

Marketing & Media

B.C.'s Most Loved Brands: #4 White Spot

White Spot VP Marketing Cathy Tostenson shares why White Spot has incorporated the consumer insight that made the restaurant B.C.'s #4 most-loved brand.

Loved Brands | Consumer Insight | Food & Drink

Marketing & Media

B.C.'s Most Loved Brands: #3 Save-On-Foods

Darrell Jones, President of Overwaitea Food Group, reveals the Save-On-Foods secret sauce of consumer engagement, building trust and leveraging heritage

Loved Brands | Consumer Insight | Food & Drink
Wavefront Wireless Summit | BCBusiness

Retail

Mobile Payments Set to Boom in 2014

Wavefront Summit discusses the future of mobile and how it will change retail

Digital | Consumer Insight

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