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Marketing & Media

Oct 2, 2006
Hollywood North is Back
Katya Holloway

I’m standing over an operating table, looking down at a badly decomposed body. Its withered frame is sunken and appears to be melting into a pool of liquefied flesh. The hapless victim has been sucked dry by a vampire, and...

May 2, 2006
Brightlight Pictures: Profit Snatchers
Jessica Werb

Despite his tailored suit, greying hair and the photos of his four kids on his office wall, Shawn Williamson (right) can’t help but come across like a hyperactive 12-year-old boy trapped in a 40-year-old’s body. A remote control in hand...

Aug 1, 2005
Brasserie Branding: A Tired Eatery Tarts Up
Tony Wanless

Change is a business battle cry today, and there isn’t a manager alive who isn’t buffeted by the constant baying for transformation. This is especially true in B.C., where our frontier mentality constantly demands the destruction of the old to...

Aug 1, 2005
Sponsorship Campaigns: This Page Brought to You by...
David Lee-Fay

Advertising represents approximately 60 per cent of the corporate marketing budgets. Direct, promotional, experiential, online and sponsorship make up the balance of the spending. Sponsorships might seem like a small chunk of a smaller chunk but it’s all relative. It is estimated that more than $2.5 billion is spent on sponsorship campaigns per annum in Canada.

Jul 1, 2005
Olympic Sponsorships: Getting a Grip on 2010
Andrew Findlay

It seemed like a shoe-in for Olympic sponsorship. The smart money was on Roots Canada for getting their grip on 2010. Given its well-established relationship with the Canadian Olympic team, it was the darling choice for official Olympic tailor and for the lucrative licensing rights to manufacture clothing for our athletes and the public, with royalties spinning back to the Vancouver Olympic Committee.

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