How local satire website The Syrup Trap became a Facebook star

TransLink’s new tiny bus program

A bite-sized Vancouver-based humour site is hitting home runs on Facebook

Did you hear about TransLink’s new tiny bus program? A satirical article from Vancouver-based The Syrup Trap—“TransLink unveils tiny bus program”—hit 50,000 page views over a four-month period, according to the humour website’s founder and editor, 25-year-old Nick Zarzycki. How so high? It was shared 5,000 times on Facebook during that time. Even better was The Syrup Trap’s most popular piece to date—“Coyote $21,000 in debt after wandering through university campus”—which reached 130,000 page views and 30,000 Facebook shares between November 26 and February 5. “Easily more than three-quarters of our traffic and activity comes from people sharing and discussing our pieces on Facebook,” Zarzycki says. “As far as I’m concerned, the most dependable way to get content in front of 18-to-30-year-olds in Canada is to get it shared by an eager audience on Facebook.”

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