Infographic: A closer look at how B.C.ers view local brands

|

  • Send by emailEmail
  • Comments
  • Printer-friendly versionPrint

The magic behind our exclusive survey of B.C.'s most loved brands

Michael Rodenburgh of Ipsos explains that the overall “attitudinal equity” for each brand–the overall score that was used to rank the top 20 brands–is measured independently of the brand attributes below. Still, these attributes help to explain why brands succeed. “The extent to which people identify with the brand, the brand’s trust and its uniqueness were the three most important attributes,” Rodenburgh says. “If you succeed in more than one of those three, you’re generally outperforming the average brand.”

In addition to the eight brand attributes measured this year and last, Ipsos added six new ones for 2015—including positive and negative “buzz” to measure what people hear, good and bad, about a brand. “Social media is becoming a more important component of how a brand manages its dialogue with consumers,” Rodenburgh explains. “So we needed a measure to reflect that.”




Join us on LinkedIn Download on the App Store

@BCBusiness Twitter

bcbusiness
bcbusiness RT @BCBPromo: Are you a small biz owner? Find out how online business banking is your new best friend. @RBC_Canada #RBCSmallBiz https://t.c
bcbusiness
bcbusiness RT @UBCSauderSchool: B.C.'s Top 100 Companies: The biggest success stories from the past year. https://t.co/05TWOvQWYn @bcbusiness https://…
bcbusiness
bcbusiness RT @UBC_Arts: How @UBCPsych's Robert Hare is keeping psychopaths out of the boardroom: https://t.co/HhFbdj7d3U via @bcbusiness https://t.co
No upcoming events