Stretch your domain’s potential with .yoga

The new .yoga domain allows businesses to define their product in the increasingly diverse yoga industry

Try this experiment: take a walk around Vancouver while enjoying a coffee and see how long it takes before you see someone with a neatly rolled-up yoga mat. Chances are the experiment will be done before your coffee is.

Vancouver and yoga are so closely connected that it’s hard to imagine one without the other; but the rapid growth of the industry means that businesses have to work harder to get noticed, and stay noticed. With the recent introduction of .yoga, a generic Top Level Domain (gTLD), that just got a little easier. 

Ashtanga, vinyasha or hatha? If you’re one of the estimated 1.5 Canadians who practice yoga, you want to find the best fit for your needs, and if you’re new to yoga you need information that is clear and easy to find. The .yoga domain does both—giving yoga-related businesses the opportunity to be distinctive in an increasingly diverse industry that provides options in everything from location (beach, studio, mobile, corporate) to the type of yoga to clothing, reflecting a knowledgeable clientele who value professionalism and authenticity.

Consumers want online information that is clear and easy to find, and that’s when the benefits of.yoga become apparent—providing businesses, whatever their size or product, the opportunity to get noticed in a market that is only getting larger. According to the Canadian Intellectual Property Office, in the three years between 2010 and 2013 they received 138 submissions for yoga style and products, compared to 160 total in the previous decade. Yoga, in all its forms, is here to stay.  

Developing and retaining an effective online presence protects brands and creates awareness, especially in the case of niche products. The .yoga domain can help build an online presence that stands out and sets businesses apart from competitors.

In addition, the .yoga domain offers flexibility and value—both individual and company registrations of .yoga are permitted, and, unlike some other TLDs, no requirements or documentation is required.

The yoga industry in Vancouver is very much a part of the city’s culture, and the .yoga domain is providing new opportunities for yoga-related industries to be part of this movement.

To find more information and to save 20% on .yoga domain name, visit www.webnames.ca and use promo code ‘WEBNAMES20’.