About Town: Evalina Beauty Launch

Credit: Paul Duchart

(Left) Makeup artists and hair stylists Molly Etherington and Yvonne Hoelzel;

(centre) Samantha Legge, Evalina Beauty founder, and president, Canada Wide Media;

(in black) Stranger Agency models Kae, Maya and Amanda;

(right) Alexandra Day, sales, marketing and events coordinator, Canada Wide Media; Amanda Siegmann, editorial designer, Canada Wide Media; and Rhiannon Jones, community manager for Simply Beautiful, BCLiving, Maylie Jewellery and Evalina Beauty

Canada’s newest indie cosmetics brand is made in Vancouver

Evalina Beauty, designed and developed in Vancouver, launched at the Vancouver Club November 13. Guests were treated to makeup applications, champagne and a gift box with every product made by Evalina Beauty.

Founded by Canada Wide Media president Samantha Legge, Evalina Beauty is committed to creating a luxurious line of cosmetics that doesn’t compromise when it comes to quality. Each product is paraben-free, cruelty-free and tested by a team of influencers and makeup artists to ensure it is long-lasting and high quality. Evalina products are designed to bring out natural beauty and let the wearer’s own unique features and colouring shine through.
 

Credit: Paul Duchart

Annie Cranfield, Matchmaker Club CEO; and Rya Berklelaar, Richards International Model Management owner

Credit: Paul Duchart

Lucy Anne Botham, makeup artist; and Cheyenne Botham, actress

Credit: Paul Duchart

Yvonne Hoelzel, Evalina Beauty makeup artist; and Maya, Stranger Agency model

Credit: Paul Duchart

Zhe Wen, Puriin Spa and Wellness director; and Nora Szeleczky, Armani/Casa Canada director

Credit: Paul Duchart

Steven Schelling, Camber Communications creative director; and Sarah Bancroft, Birch Block Vineyards owner

Credit: Paul Duchart

Laura Furtado, DivaGirl owner; Ana Allen, former Evalina Beauty beauty director; and Christina Petry, Red Carpet Ready by Christina owner

Credit: Paul Duchart

Stesha Ho, Evalina Beauty creative director; Katerina MacInnes; and Janine Verreault, Evalina Beauty brand manager, and BCLiving and Simply Beautiful Living editor-in-chief

Credit: Paul Duchart

Evalina Beauty founder Samantha Legge speaks to the crowd

Credit: Paul Duchart

Evalina Beauty founder Samantha Legge speaks to the crowd

Credit: Paul Duchart

Anya Ellis, Liz Bell makeup artist; and Kirsty Lesperance, Liz Bell Agency booker

Credit: Paul Duchart

Eileen Soo, @misseileensoo; and Meagan Gill, 604 Now associate editor

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Chloe DeVito de Concha, Private Yachts Estates principal; and Alexandra Thompson, Wardrobe Apparel founder

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The Legge sisters: Amanda, Samantha and Rebecca

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Curb Ivanic, entrepreneur; and Robert Meister, Caymus Capital partner

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Bikki Singh, fashion/lifestyle influencer and Surmesur consultant; and Kelvin Lopes, model and Surmesur branch director

Credit: Paul Duchart

Samantha Legge, Evalina Beauty founder, with (from left) Stranger Agency models Kae, Maya and Amanda