Dates: May 23, 2019 to May 23, 2019
Location: Queen Elizabeth Theatre, Vancouver

On Thursday, May 23, local tech company Traction on Demand is hosting its 7th annual TractionForce conference at the Queen Elizabeth Theatre from 9 a.m. - 5 p.m. This year’s heavy-hitting lineup includes some of tech’s biggest players, like Lyft and Salesforce, along with 2019 Oscar-winner Alex Honnold, who will all deliver keynotes focused on the theme of “purpose.”


Lyft, most recently in the news for a record-breaking IPO and its attempts to break into the Vancouver market, will be keynoting alongside Telus, and both sessions will provide unique perspectives on purpose. Alex Hannold, who won an Oscar for the documentary of his ropeless, record-breaking ascent of one of the world’s most dangerous peaks, will explore how purpose drives success in both business and his personal life.