Dates: Oct 29, 2019 to Oct 29, 2019
Location: Unbounce, 400-401 West Georgia Street, Vancouver

Join the BCAMA on Tuesday, October 29, for a 3.5-hour intensive workshop that will change your thinking about one of the most critical steps to deliver marketing ROI—the creative brief.


Led by Howard Ibach, former creative director and critically acclaimed author, you’ll learn and practise how to effectively deliver the creative brief.


Learning outcomes



  • Learn how to create highly effective briefs to inspire better creative work

  • Discover how to articulate your brand’s attributes with clarity and assurance

  • Understand how to communicate more clearly so as to eliminate confusion


Who is this workshop for? 


This workshop is for client and agency-side marketers, at any level, who are involved in the development of advertising. It is a solid foundation for those new to the creative brief process and will challenge seasoned professionals to improve their thinking and processes. 


Questions? Email info@bcama.com


Full refunds will be honoured up to 12 business days before the event.