Industries

Sep 1, 2005
B.C. Coastal Forestry Crisis: Work Cut Out
Brian Howell

The financial train wreck that is B.C.’s coastal forest industry needs a hero, someone with the brains, stomach and leadership savvy to turn things around – fast. Eyes are falling to Reid Carter, and he’s feeling the pressure.

Aug 1, 2005
Brasserie Branding: A Tired Eatery Tarts Up
Tony Wanless

Change is a business battle cry today, and there isn’t a manager alive who isn’t buffeted by the constant baying for transformation. This is especially true in B.C., where our frontier mentality constantly demands the destruction of the old to...

Aug 1, 2005
Sponsorship Campaigns: This Page Brought to You by...
David Lee-Fay

Advertising represents approximately 60 per cent of the corporate marketing budgets. Direct, promotional, experiential, online and sponsorship make up the balance of the spending. Sponsorships might seem like a small chunk of a smaller chunk but it’s all relative. It is estimated that more than $2.5 billion is spent on sponsorship campaigns per annum in Canada.

Jul 1, 2005
B.C. Tourism: The Great Leap Forward
Paul Willcocks

With a great leap forward, In the next 10 years more than 400 million Chinese tourists will travel abroad, many for the first time. If Canada and B.C. tourism can attract even a fraction of them, we’ll double our number of overseas visitors.

Jul 1, 2005
B.C.'s Environmental Economy: A Sinking Feeling
Katherine Gordon

It’s July – the Lower Mainland’s favourite season. Weeks on end of virtually rain-free frolicking on local beaches; fresh berries on restaurant dessert menus; skipping work for a little fishing or golf in the afternoons. But while some rejoice in...

Jul 1, 2005
Olympic Sponsorships: Getting a Grip on 2010
Andrew Findlay

It seemed like a shoe-in for Olympic sponsorship. The smart money was on Roots Canada for getting their grip on 2010. Given its well-established relationship with the Canadian Olympic team, it was the darling choice for official Olympic tailor and for the lucrative licensing rights to manufacture clothing for our athletes and the public, with royalties spinning back to the Vancouver Olympic Committee.

Jul 1, 2005
Korean Immigration and Cultural Differences: Seoul in the City
Jessica Werb

Skipping class. Talking back to your mother. Ignoring your curfew. Just the kind of behaviour you would expect from a typical Canadian teenager. But for one 16-year-old North Vancouver boy, the punishment for these transgressions is anything but typical. In...

Jun 1, 2005
UBC Development: Rising Up on Campus
Trevor Boddy

This evening’s showdown of diverging visions for the campus will change the direction of UBC’s development and lead directly to B.C.’s first international architectural competition in 14 years (the last one, in 1991, resulted in Moshe Safdie’s Library Square).

Dec 1, 2004
When Single Industry Towns go Bust: Fired
Andrew Findlay

In Louis Creek, next to the moonscape where the lumber mill once stood, a dozen or so brand-new vinyl-sided houses have emerged from the ashes of the fire that destroyed the mill. Their sparkling new appearance creates an incongruous veneer...

Nov 1, 2004
Land Administration in Mine Affected Areas: Land Forces
Derek Moscato

The project is called Land Administration in Mine Affected Areas – LAMAA. And it’s an example of how international aid – in this case delivered via two companies from B.C. – may make a difference to a struggling nation.

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