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Industries

Nov 1, 2006
How to Create Buzz
Jessica Werb

And don’t think it happened purely by accident. In an age where radio and print seem outdated, here’s how experts create the kind of buzz that gets people talking – and spending. Live itForget billboards, TV ads and radio jingles. Last June, when Vancouver-based marketing agency Inventa promoted the relaunch of...

Nov 1, 2006
Aussie Rules: Melbourne
John Lee

Behind dozens of two-inch-thick doors, along a narrow passageway that’s likely cited in dictionaries under the word “dank,” stare the faces of villains such as crinolined Martha Needle. She finished her crocheting early one day, went suddenly off her middle-class rocker and poisoned most of her family. Luckily, these nutbar miscreants...

Oct 3, 2006
China-Canada Tourism: Slow Boat
Don Whiteley

Thousands of Chinese tourists would flock to our shores, they said. We'd be drowning in visitors, they said. One small question: where the hell are they? For decades, U.S. tourists have been the mainstay of B.C.'s tourism sector. But a...

Oct 2, 2006
The Resource Sector: Dead End Jobs
Ben Parfitt

As northern winter days go it wasn't bad: minus-10 degrees Celsius with a mild breeze that never came close to whipping up the thin layer of snow that blanketed the ground and dusted the conifers. There would be no rain...

Oct 2, 2006
Big Pharma: Selling Sickness
Katherine Gordon

From Paxil and Prozac to Ritalin and Viagra, Big Pharma is a multibillion-dollar global business. With a court battle that may result in Canada allowing drug companies to target ads directly at ¬consumers, how much of 'selling sickness' are we willing to swallow?

Oct 2, 2006
Gateway Casinos: Winner Takes All
Jean Sorensen

For Gadhia, president of Gateway Casinos, B.C.'s second-largest casino company, the trip was also a homecoming; he left Tanzania as a 10-year-old boy and moved to Canada. "I wanted to give a sense of meaning to my return as well as contribute to my adopted country," he says. Not a conventional...

Oct 2, 2006
Los Angeles Travel: La-La Land
John Lee

I'm sitting outside a beachside café in Los Angeles in the middle of an unexpected storm, yawning uncontrollably as I wait for a hangover-busting greasy breakfast. Luckily, I'm enclosed in one of those see-through plastic shelters cautious restaurateurs attach to their patios when they don't trust the local weather forecast.

Oct 2, 2006
Hollywood North is Back
Katya Holloway

I’m standing over an operating table, looking down at a badly decomposed body. Its withered frame is sunken and appears to be melting into a pool of liquefied flesh. The hapless victim has been sucked dry by a vampire, and...

Sep 1, 2006
Asian Travel: Malaysian Malaise
John Lee

But as I prepare to throw myself at the door, the pilot’s clipped tones crackle overhead, announcing our descent into Kuala Lumpur. Triggering a scramble of activity from sleep-deprived passengers who’ve been in stasis too long – it’s like watching a cave full of uncoordinated grizzlies blundering out of hibernation...

Sep 1, 2006
BioLytical Labs: Star-studded Start-up
Jessica Werb

Where do you go for funding when you’re sitting on a biotech product that could help transform diagnostic procedures for one of the world’s most devastating viruses? When Richmond-based BioLytical Laboratories needed investors for its rapid HIV test, it looked...

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