Contents | November 2013

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The Farm-to-Table Opportunity
With more customers than ever embracing the farm-to-table ethos, local food producers should be laughing. Supply is plenty and demand is ripe, but the distribution network connecting the two is flawed. Since farmers’ markets can only go so far, a new business model is emerging to bridge the gap.
by Karen Pinchin
features
Secret Weapons
Want to get schooled in your sector without stepping foot on campus? We scoured the province for the summits, gatherings and programs that give you an edge on your opponents and keep you relevant in a swiftly changing business landscape.
by The Editors
Sea Change
Environmentalists are finding partners and sustainability champions in the least likely people: trawlers. While other fisheries struggle, trawlers are making a comeback, in part thanks to a precedent-setting agreement with the David Suzuki Foundation and the Living Oceans Society.
by Andrew Findlay
Frontlines
MARKETINGLotus Flowering
The Lotus Awards, the advertising industry’s annual bash to fete remarkable work, gets a makeover.
by Tom Gierasimczuk
FORESTRYChad Wasilenkoff
Fortress Paper CEO Chad Wasilenkoff takes time out from his jet-setting schedule to talk about increasingly bigger deals and why he’s “not normal.”
by David Jordan
RETAILWinning the Holiday Retail War
Winter is coming, and that means holiday shopping is upon us. Three experts share tips on how retailers can capitalize on 2013 trends.
by Kristen Hilderman
MININGCoal is Still King
Coal is a controversial commodity, but it accounts for more than half of B.C.’s mining revenue. We look at its place in the province’s economic future.
by Brenda Bouw
Intel
THOU SHALT INNOVATE The 10 commandments from the GROW Conference, including advice from Kiip CEO Brian Wong, Will Young of Zappos and Bloomberg News reporter Douglas MacMillan.
VISUAL LEARNING Transcending a creative slump (with more than just booze).
EUROPE It takes more than beer-drinking skills to do business in Deutschland. Learn how to woo the Herren and Frauen you’ll be meeting with.