B.C.’s Most Loved Brands

Jun 22, 2020
B.C.’s Most Loved Brands 2020
Nick Rockel

Before we get to B.C.’s Most Loved Brands, let’s acknowledge the elephant in the room. Sometimes major events can change the social context of consumer behaviour, with sudden and significant implications. And sometimes those events don’t line up with an editorial calendar that’s planned months in advance. Our seventh annual ranking of B.C.’s most popular brands, presented with research partner Ipsos, is an unfortunate casualty of the COVID-19 crisis. Ipsos conducted its Most Loved Brands survey in January, before the...

Jun 7, 2019
B.C.'s Most Loved Brands 2019
Nick Rockel

If your audience isn’t getting any younger, start looking for ways to stay alive. That’s one of the key takeaways from our sixth annual ranking of B.C.’s favourite brands, which includes five new names, bringing the total to 70. Besides creating separate Brand Love scores for three age groups—18-34, 35-54...

Jun 5, 2018
B.C.'s Most Loved Brands 2018
Nick Rockel

“Love conquers all; let us too surrender to love.” The Roman poet Virgil wrote that line more than 2,000 years ago, but it helps explain why we switched back to love from influence for our fifth annual ranking of the...

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