Poll: Facebook Account Mining

On behalf of BCBusiness, in April Mustel Group asked 360 residents across B.C. whether they have changed their online behaviour since learning how information from people’s Facebook accounts is being exploited. Of the 276 who use social media, almost 40 percent said yes. Principal Evi Mustel isn’t surprised. “I think people are very concerned about privacy,” she observes. “I’ve always laughed how for years people would always say, ‘When you subscribe to a magazine, they sell your lists.’” Mustel notes, “What people are doing on social media is way more. It’s being used a lot more than magazine subscription lists.”