BC Business
The name inspires curiosity, and so does its creator. Fiona Morrison was a second-year student at UVic's Peter B. Gustavson School of Business when she learned how to wire-wrap crystals from You-Tube.
Life Story: The name inspires curiosity, and so does its creator. Fiona Morrison was a second-year student at UVic’s Peter B. Gustavson School of Business when she learned how to wire-wrap crystals from YouTube. She started selling her creations to friends and local boutiques under the moniker Wolf Circus. “I was really into wolves, and had this wolf head ring from another designer I was really into,” the Victoria native admits, shyly. “And then I put circus’ next to it because my dad told me that if I start anything in life, it’s going to turn into a circus, just because of my personality. I’m always on the go, playing sports, running around, always travellingthat slightly scatterbrained mentality.”
Morrison wrote her final entrepreneurship business plan for school on the endeavour, moving to Vancouver in 2014 to run it out of a Railtown manufacturing space.
Bottom Line: Wolf Circus has 11 employees and sells its products at retailers worldwide, including Simons and Blue Ruby. The company topped $1 million in revenue last year.
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