Winning Words: The Juicery Co. co-founder and co-owner Alexandra Troll

BCBusiness will announce the 2017 30 Under 30 winners on April 13. In the meantime, here's what a 2016 winner had to say last year

BCBusiness will announce the 2017 30 Under 30 winners on April 13. In the meantime, here’s what a 2016 winner had to say last year

To help us choose last year’s 30 Under 30, we sent each candidate a series of questions to see what made them tick. Here’s how Alexandra Troll, who is Co-founder and Co-owner of The Juicery Co, responded.

What motivational quote gets you going?
“It’s not who you are that holds you back, it’s who you think you’re not.’ I’ve found that trusting yourself and being confident is so important, especially when you don’t really know what you’re doing.”

Beyond family and friends, who inspires you to succeed?
“Part of me wants to say competitors because I find I strive in competition. Also Yael Cohen. We really want to find ways to give back, and that’s something that inspires me in the new year is to do more stuff like that.”

What’s the best advice you’ve ever received?
“Celebrate your successes and enjoy each moment of growing your business, even the tough ones.”

What’s the worst advice you’ve ever received?
“One of my old bosses once told me I was being ‘too entrepreneurial’ because I was creating too many projects. That was one of those moments where I figured out that I had to have something of my own, somewhere that I could be creative and bring ideas to life. I wasn’t built to focus on only one thing – I love having lots on the go.”

What’s your biggest fear?
“Not knowing what I want.”

What’s your biggest regret?
“I wish I had looked into the history of the building we leased more before signing. The building needed a water upgrade, and it was an expensive mistake.”

Favourite TV show right now?
“I like Game of Thrones. I think it’s so beautiful and so well done. I really like nerdy fairytale TV shows.”

Favourite magazine?
Kinfolk or Vanity Fair. Anything that has stories.”

What song is on repeat on your device right now?
“Leon Bridges. Any of his songs.”

A little-known fact about me is…
I have a French bulldog and I’m obsessed with him. His name’s Biggie.”

Meet the 2017 winners at the 30 Under 30 celebration.