BCBusiness Innovators 2012, Curious Mind Productions | BCBusiness
Back: 2012 BCBusiness Guide to Innovation
Congratulations to Curious Mind Productions Inc., #19 in 2012's Most Innovative Companies in B.C.
Book clubs may be about as relevant to today’s always-connected world as a mid-afternoon break for biscuits and tea, but marry the notion with social media and name-brand celebrities, and you’ve got what our panellist David Allison calls “a book club on steroids.”
For Leah Costello, founder of Curious Mind Productions Inc., one perk of travelling the world is the opportunity to sit in on public lectures by world-class thinkers. When she decided to bring the notion to Vancouver she knew she’d have to go big or go home. Speakers she brought to B.C. last year include former Pakistani president Pervez Musharraf and best-selling author and journalist Malcolm Gladwell.
At $500 a ticket, these are hardly casual drop-in events, but are geared to feed the intellectual appetite of Vancouver’s movers and shakers. “The more senior a person is, the more interested he or she is in different disciplines,” Costello explains. The fee includes a copy of the speaker’s most recent book, mailed out in advance.