Creating a vision for your company | BCBusiness

Creating a vision for your company | BCBusiness

1. Start with a few of the essential buzzwords and work from there: future-proof, intuitive and disruptive.

2. Gather the oldest, whitest males from the company, put them in a boardroom and let the magic fly.

3. Pick a brand that you admire and then copy them. After all, imitation is the sincerest form of flattery.

4. “Too many cooks in the kitchen” does not apply here: get input from every level of employee.

5. Vision boards aren’t just for 40-something Oprah freaks—though employees in this category may make the most enthusiastic contributions.

6. The more layered and multi-faceted your vision is, the more directions your company can expand in.