How Canadian AI could help Hollywood’s film industry

Hollywood is addicted to movie sequels for one reason: they mitigate the risk of failure in a business where hundreds of millions of dollars are at stake. However, a Canadian company has developed software that could improve the odds of making an original hit movie, all with the help of artificial intelligence. Waterloo’s Greenlight Essentials’ algorithm analyzes movie plots, audience profiles and box office ticket sales to predict a film’s future success and who might watch it.