BCBusiness
Items like limited-edition sneakers can be resold on secondary markets for prices ranging from hundreds to tens of thousands of dollars. That sort of price volatility helped inspire Detroit-based sneakerhead Josh Luber to found StockX, an e-commerce platform for luxury goods. Luber, the company’s chief executive, and co-founders who include Quicken Loans founder Dan Gilbert believe that the solution to determining the value of high-end goods is to treat them as if they were stocks.
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