Angus Reid Steps Down from Vision Critical

Angus Reid | BCBusiness
Angus Reid chats with CKNW’s Bill Good.

Prominent pollster and Vision Critical co-founder will focus on public opinion research

Vancouver market research firm Vision Critical announced Monday that its co-founder Angus Reid is stepping down from his position of executive chair after 14 years with the company. The Reid family will remain the company’s largest shareholder, and Reid himself, a prominent pollster, will maintain an advisory role at Vision Critical.
Despite Reid’s decision to step down from his post, he insists that it is not a sign of retirement. “These days you don’t retire,” says Reid. “I’ve always wanted to spend time doing what I would call public opinion research in the public interest.” Reid  will shift his focus to the Angus Reid Institute, which conducts public interest research.
He intends to have the Angus Reid Institute work in collaboration with other Canadian polling companies. “Doing survey research today requires a strong element of online engagement”, says Reid. “At Vision Critical we pioneered online polling” and those same tools will be used to help the Institute pursue its research in public policy. In particular, Reid is excited about youth engagement in the political process, and “experimenting with new methods of voting and new ways of getting young voters involved.”
Reid is leaving Vision Critical in the hands of a management team that includes his son, Andrew, co-founder, president and chief product officer, and group CEO Scott Miller. “Now is the time to do it [step away]. The company’s in great shape and he’s [Miller’s] doing a great job.”