Easy Money

startup name: Payfirma Corp.

founded: 2011

number of employees: 27

lead product: An app that allows any smart phone or tablet to become a mobile point-of-sale device that accepts credit card payments.

milestone: In December 2011, Payfirma reached the $1-million-a-day processing mark.

The world needs this product because: It is the first product in Canada that “allows any business that doesn’t want to carry around a clunky terminal to take credit cards,” says CEO Michael Gokturk.