Let’s Get Soc?al!

By now, social media isn’t anything new. But it is changing—constantly. The next big thing isn’t always the next big thing (Google Plus, anyone?) except when it is (Facebook’s $1-billion buy of Instagram now seems like a bargain). BCBusiness’s first-ever social media guide takes a look at how local companies, big and small, have seized the latest social trends to reach out to customers in new ways. In some cases, social has reinvented core components of old organizations. We also break down which social platforms are worth your time, which are not and, importantly, how to avert a social media disaster. After all, social is now serious business, and so is screwing it up. W