Measuring Up

startup name: Magnify Digital Inc.

founded: 2009

number of employees: 10

lead product: Alert-TV, a browser-based, cloud software system that generates reports for broadcasters, content creators and distributors on how their programs and series stack up against the competition.

milestone: Creating digital strategies for the 2010 Vancouver Olympic and Paralympic Winter Games.

The world needs this product because: For the first time, “the people formerly known as the audience have the power,” says president and CEO Moyra Rodger.