BC Business
startup name: Magnify Digital Inc.
founded: 2009
number of employees: 10
lead product: Alert-TV, a browser-based, cloud software system that generates reports for broadcasters, content creators and distributors on how their programs and series stack up against the competition.
milestone: Creating digital strategies for the 2010 Vancouver Olympic and Paralympic Winter Games.
The world needs this product because: For the first time, “the people formerly known as the audience have the power,” says president and CEO Moyra Rodger.