Motorola Mobility Axes 4,000 Jobs

Motorola Mobility | BCBusiness
Motorola Mobility is the latest casualty in the smartphone war between Apple and Samsung.

As Samsung and Apple continue to ravenously devour cellphone market share, yet another company faces massive cuts.

As the smartphone war continues to rage between Samsung and Apple, the casualties at other cellphone manufacturers are adding up.
 
Motorola Mobility announced early this week that it would cut 4,000 jobs, or about 20 per cent of its workforce, and would shutter around a third of its 90 locations around the globe.
 
Google, which acquired Motorola Mobility last year, is attempting to force a profit from the cellphone sector of Motorola. The company hasn’t seen losses in the last 14 of 16 quarters.
 
But as Apple and Samsung move full-steam ahead in their dominance of the smartphone market, drawing any sort of profit from Motorola could be about as successful as drawing blood from a stone.
 
Like RIM, Motorola was been slow to adapt to the ever-changing industry. Just a few years ago, the company held the lion’s share of prominence in the analog phone market. But rather than focusing on anticipating the next tech trend, the company held on to analog for dear life before finally releasing Google released new Motorola phones with its Android platform. The release seemed too little, too late as it failed to get much traction with North American consumers.