Rosetta Stone acquires Vivity Labs for $12 million

Rosetta Stone acquired Vivity Labs for $12-million in an all cash deal

U.S. e-learning giant buys Vancouver-based creator of Fit Brains in $12-million all-cash deal

Rosetta Stone Inc. announced Thursday that it had purchased Vicity Labs Inc., creator of brain-training apps Fit Brains for $12 million. The American software giant cited Vivity’s success in language learning technology and its rapid expansion into new categories of technology-driven education as some of the reasons for the deal.
At close to five million downloads over the past year, Vivity’s Fit Brains is among one of the highest grossing educational apps in Apple’s iTunes app store. Founded in 2007 by a team of neuroscientists, researchers, programmers and game designers, Vivity, under the leadership of chief scientific officer Paul Nussbaum, has pioneered the space between mobile games and neuroscience.
By acquiring Vivity labs, we’re capitalizing on this natural affinity between our products, seizing an opportunity to own a significant share of the brain fitness market, and accelerating the growth of our consumer business,” said Steve Swad, president and CEO of Rosetta Stone in a statement.