Super Bowl Ads Build Buzz Online Before Big Game

As the anticipation compounds for the biggest football game of the year, pre-released Super Bowl ads have taken on a life of their own online. I might be one in the small minority, but I’ve always watched the Super Bowl with hopes I’ll see a good football game. I’m guess I’m just old fashioned that way.  

Super Bowl ads | BCBusiness
As the New York Giants square off against the New England Patriots in Super Bowl XLVI this weekend, advertisers are building buzz for commercials with online teasers.

As the anticipation compounds for the biggest football game of the year, pre-released Super Bowl ads have taken on a life of their own online.

I might be one in the small minority, but I’ve always watched the Super Bowl with hopes I’ll see a good football game. I’m guess I’m just old fashioned that way.
 
A growing number of viewers tune in to the Super Bowl now just for the clever advertisements between plays. In a world where PVRs can fast forward live television to skip commercials, the phenomenon of watching a three-hour sporting event just for the ads is a little odd.
 
As Super Bowl weekend approaches, advertising firms and big companies are getting a jump on building buzz for their million-dollar ads with online teasers (trailers for commercials? Really?). So many major advertisers are releasing their eye candy early that sites such as Adweek have featured rundowns of some of the best-to-come commercial bits. Some of my favourites include an Acura ad featuring comedian Jerry Seinfeld and two spots featuring the return of the Coca-Cola polar bears.
 
Advertisers are banking (rightly so, I might add) that these teasers will go viral and will draw in even more viewers for their expensive spots – using the Internet to get more bang for their advertising buck.
 
Despite the mounting ad anticipation, I’ll still be using commercial breaks as just that – a break from the action.