The Agenda

Nourishment for the corporate mind and soul


BCBUSINESS 30 UNDER 30 EVENT You may have noticed that this issue of BCBusiness features the latest crop of 30 Under 30 winners, young leaders who excel in their respective industries and also give back to the community (p. 31). To meet these exceptional young men and women and network with tomorrow’s leaders, join us for canapés and refreshments at the BCBusiness 30 Under 30 cocktail reception. Vancouver Club, April 28, 5:30 to 8 p.m. $99 + GST;

connect BC CAREER FAIR Whether looking for work or looking for workers, this fair is expected to attract 150-plus company recruiters and more than 5,000 career seekers with all levels of experience, education and cultural backgrounds. In 2013, 78 per cent of participants were willing to relocate for the right position and 62 per cent were interested in furthering their education/training. Vancouver Convention Centre, April 7 and 8. Free to the public, $1,950 for exhibitors;

GO HRMA CONFERENCE + TRADESHOW 2015 Emerging from CBC’s Dragons’ Den, Arlene Dickinson will be in Vancouver to talk about how to market yourself. This year’s Human Resources Management Association conference covers topics from “Why Paul not Peter? The Science of Candidate and Employee Assessment” to “The Evolving World of Privacy in the Workplace.” Vancouver Convention Centre; April 28 and 29. $799-1,199 for members, $999-1,499 for non-members, $100 extra after April 15;

learn THE ART OF MARKETING Lady Gaga won’t be at this one-day event, but customer loyalty expert Jackie Huba, author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, will be. Other speakers include Stanford Graduate School of Business prof Chip Heath, who wrote Made to Stick: Why Some Ideas Survive and Others Die, and global branding expert Martin Lindstrom, author of Buyology, BRANDsensed & Brandwashed. Vancouver Convention Centre, April 15. $449-749;


NATIONAL FRANCHISE & BUSINESS OPPORTUNITIES SHOW Is now the time to own your own business? This two-day event features more than 1,000 of the fastest-growing franchises and business opportunities in the Canadian and U.S markets along with seminars from industry professionals. Vancouver Convention Centre, April 18 and 19, 11 a.m. to 5 p.m. $8 at the door, $6 online;

read WORK RULES! INSIGHTS FROM INSIDE GOOGLE THAT WILL TRANSFORM HOW YOU LIVE AND LEAD by Laszlo Bock Hire people who are smarter than you, pay unfairly and don’t trust your gut. These are just some of the management tips in a new book by Laszlo Bock, head of people operations at Google, along with examples from well-known companies that are hideous places to work and little-known ones that achieve spectacular results by valuing and listening to their employees. Grand Central Publishing/Hachette $33

master ONLINE ADVERTISING This course on how to make online advertising work for you and your organization is online—how appropriate is that? Find out  how pay-per-click advertising with Google AdWords works; how to test low-budget Adword campaigns; how to target local audiences; and how to use Facebook advertising to determine the demographics and numbers of people you want to reach. No experience necessary, but your instructor is an online ad expert who can answer advanced students’ toughest questions. Kwantlen School of Business, Learning Resources Network, Course PBUS 9061, April 6 to May 1. $195 + GST; •