BC Business
Turf is a natural fit in Vancouver’s Kitsilano neighbourhood, and its social strategy makes the most of an engaged community
View this post on Instagram A post shared by TurfLiving (@turfliving)
A post shared by TurfLiving (@turfliving)
New Followers
Turf marketed March as “Friends Month,” offering diehard members the opportunity to bring a companion for free. It’s a smart initiative to get first-timers in the door, and word of the BOGO deal spread quickly on Instagram.
What a Racket
To announce the launch of Wilson tennis apparel in the studio store, Turf uploaded this video of the team plastering the neighbourhood with posters. Amplifying IRL advertising with behind-the-scenes social posting helps build the hype.
Walk the Plank
A little relatability can go far—this video channels the awkwardness of turning the wrong way in a fitness class and ending up face-to-face with another person. It’s not heavy-handed advertising, but it received an impressive reach: 37,000 views through TikTok and IG combined.