Hospitality

Social Cues: How Brewery and the Beast gasses up its online followers with juicy collabs and giveaways

Brewery and the Beast is coming to Victoria in late September

By Alyssa Hirose /

Tickets for the all-you-can-eat, all-you-can-drink food fest Brewery and the Beast (hitting Victoria September 22) aren’t cheap, but Instagram giveaways are a win-win for the brand and its followers.

brewery and the beast ticket

Graphic Content

If you don’t have a beautiful hi-res photo to share on social, an eye-catching graphic design will do just fine—this snappy ticket-themed giveaway yielded plenty of comments, no camera required.

Meat Cute

Partnering with a creator (in this case, Vancouver-based Laura Ullock) helped amplify this giveaway and boost both accounts—participants needed to follow both Ullock and Brewery and the Beast to enter.

 

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A post shared by Say It Ain’t Soda (@sayitaintsoda)

Slurp and Turf

Biz-to-biz collaborations help strengthen professional relationships while they introduce your brand to a new audience. A deal between BATB and just-launched non-alcoholic drink brand Say It Ain’t Soda had IG users buzzing.