BC Business
Lululemon has developed a way to identify and measure each person's particular pattern of movement. Previously the sportswear industry designed products based on customers' size and type of activity. Fast Company visited the company's Vancouver innovation lab, Whitespace, which has discovered that the way each person moves is entirely unique to them.
Lululemon Athletica, the inventor of athleisure wear, is now developing a way to identify and measure an individual’s particular pattern of movement. Previously the sportswear industry designed products based on customers’ size and type of activity. Fast Company visited the company’s Vancouver innovation lab, Whitespace, which has discovered that how each person moves is unique to them.