Lululemon’s flagship store opening attracts big names (photos)

Delaney Schweitzer, Lululemon executive vice-president; Chip Wilson, Lululemon founder; and Laurent Potdevin, Lululemon CEO.Delaney Schweitzer, lululemon EVP; Chip Wilson, lululemon founder; and Laurent Potdevin, lululemon CEO. Ashleigh McIvor, ski-cross Olympic gold medallist; and her husband, Jay DeMerit, former Vancouver Whitecaps captain.Delaney Schweitzer, lululemon EVP; Chip Wilson, lululemon founder; and Laurent Potdevin...

Delaney Schweitzer, Lululemon executive vice-president; Chip Wilson, Lululemon founder; and Laurent Potdevin, Lululemon CEO.

Ashleigh McIvor, ski-cross Olympic gold medallist; and her husband, Jay DeMerit, former Vancouver Whitecaps captain.

Aaron Rosensweet, Store of the Future at Lululemon designer; and Michael Green, Michael Green Architecture principal.

Jacob Markstrom, Vancouver Canucks goalie; and Jason Garrison, Tampa Bay Lightning defenceman.

Eric Petersen, Lululemon vice-president of men’s; Dave Goto, Lululemon elite ambassador manager; and Marshall Rutman, Lululemon men’s brand manager.

Kristen Hilderman, BCBusiness associate editor; Matt O’Grady, BCBusiness editor-in-chief; and Steven Schelling, Camber Communications assistant and BCBusiness style writer.

Fabio Scaldaferri, Matress Recycling co-founder/CEO; Kelsey Scaldaferri, WE newspaper arts & style editor; and Patrick Rinehart, actor.

Jacob Markstrom, Vancouver Canucks goalie; Fiona Forbes, The Rush TV host; and Jason Garrison, Tampa Bay Lightning defenceman.

Jay DeMerit, former Vancouver Whitecaps captain; Fred Lee, media personality; and Fiona Forbes, The Rush TV host.

Norma Reid, CTV news anchor; and Christe Lohr, Style Nine to Five founder.

Crystal Carson, Crystal Carson Style principal; and her mom, Colleen Carson, A Fare Chance CEO.

Branislav Henselmann, Ballet BC executive director; and Josh Drummond, teacher.

The Vancouver Sun’s Malcolm Parry takes a photo of Chip Wilson, Lululemon founder.

Joy Jennissen, H+K Strategies senior vice-president; and Jill Batie, Lululemon communications specialist.

Dawn Melody; and Hannah Epperson, musician.

Tyson Villeneuve, The Social Concierge co-founder; Jordan Kallman, The Social Concierge co-founder; and Natalie Langston, Novus TV host.

Bianca Solterbeck, Dream Homes TV show host; and Scott Emslie, Wet Ape Productions CEO.

Lululemon Flagship Store Opening
Robson & Burrard streets
August 19, 2014

Nearly 200 VIPs attended Lululemon’s invite-only bash at its new flagship store on the corner of Robson and Burrard streets in downtown Vancouver. The largest Lululemon store to date, the new space celebrates Lululemon’s West Coast roots through its unique design, with outdoor influences and elements of the Pacific Northwest.

Acrobats hung from the ceiling, offering body-bending entertainment (and wine refills!) as guests enjoyed cocktails and canapes from none other than Cocktails & Canapes, in an evening produced by The Social Concierge. The new store also serves as a retail testing ground for the company’s global operations. Innovations range from digital product displays and in-house shop apps to mobile fit rooms and a men’s personalization shop, The Joinery.