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Marketing & Media

May 3, 2019
BCBusiness Report Card: Metro Vancouver makes a mess with Pee and Poo
Nathan Caddell

Everyone likes being graded, right? Well, it's time to find out, as we attempt to put a letter grade on how the week that was affected certain individuals, groups and inanimate objects. From new mascots to layoffs, here’s what we thought...

May 1, 2019
Opinion: Be authentic, and trust will follow
David Dunne

In March 2018, Judith Kasiama called out Mountain Equipment Co-op (MEC) and the outdoor industry on social media for lack of diversity in its advertising. What happened next was remarkable, and an object lesson in brand trust. At UVic’s Gustavson School of Business, we’ve been measuring Canadians’ trust in brands for...

Apr 30, 2019
5 most popular biz books from the week of April 22 to 28
Munro’s Books

Bestselling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Apr 29, 2019
Good Week/Bad Week: Small town kid goes public and gas prices cause political chaos
Nathan Caddell

Coming after a week in which all the Canadian teams were officially eliminated from the NHL playoffs, here’s something else that will just feel right for some reason you can't really explain. It’s time for Good Week/Bad Week, where we attempt...

Apr 26, 2019
Finalists announced for 2019 Technology Impact Awards
Juan Rivera

B.C.’s tech innovators are showing off their skills this week. The Technology Impact Awards (TIAs), a competition recognizing the province’s top startup performers, has revealed its 2019 finalists. Hosted by the BC Tech Association, which aims to “make B.C. the best place to grow a tech company,” the 26th annual TIAs come...

Apr 23, 2019
5 most popular Canadian biz books from the week of April 15 to 21
Munro’s Books

Bestselling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Apr 18, 2019
BCB Roundup: Ferries, pipelines and Board of Traders
Nathan Caddell

BCBusiness gives you an update on some of the stories turning heads across the province. Like BC Ferries’ continued foray into the future, here’s what else surprised us this week. BC Ferries continues to shock in its push to enter the 21st century. First there was the introduction of debit machines onboard. Now—alcohol?

Apr 16, 2019
5 most popular biz books from the week of April 8 to 14
Munro’s Books

Bestselling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Apr 15, 2019
Opinion: Time for the 4/20 brand to grow up
Ben Baker

In his new monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. Brands evolve, mature and sometimes...

Apr 12, 2019
Why less prep time can make you a more powerful public speaker
Lucas Mattiello

My clients often tell me about challenges they have with an upcoming presentation. They don’t have time to memorize their talk, and they’re afraid to speak in public. Sound familiar? My response to them: What if you could save hours of...

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