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Marketing & Media

Dec 18, 2017
Make More Sales with Social Selling

Linked Into Leads is a Vancouver-based training and lead-generation company that finds, qualifies and connects clients with pre-screened buyers so they can focus on closing deals and increasing revenues for their business. Trevor Turnbull, CEO of Linked Into Leads &...

Dec 13, 2017
Who are “influencers”? And why do we care about them?
Steve Burgess

Influencer marketing—as millennial buzzwords go, it may be as hot as the phrase “millennial buzzwords.” The marketing game has changed. Once upon a time, Chicago Blackhawks superstar Bobby Hull told you to buy a certain brand of motor oil and...

Dec 13, 2017
How to achieve frequency and reach on LinkedIn
Trevor Turnbull

The more times you can put your brand, product or service in front of your target audience, the more aware they become of the solutions you offer. Because statistics show that buyers are more than halfway through their decision-making process before they...

Dec 12, 2017
5 most popular Canadian biz books from the week of December 4 to 10
Munro’s Books

Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Dec 11, 2017
Semifinalists announced for Small Business BC Awards
Nathan Caddell

The public has spoken, and now the fates of numerous small businesses are in their own hands. Small Business BC has announced 10 semi-finalists in 10 categories for its 15th annual awards. Members of the public voted for their favourite businesses, which are now encouraged to submit a detailed application. The lists of...

Dec 6, 2017
Why quality and quantity matter when connecting on LinkedIn
Trevor Turnbull

One of the most common questions I get from people looking to use LinkedIn proactively to prospect for their business is: “Should I connect with everyone who sends me a connection request?” I believe you should absolutely connect with strangers, but make sure...

Dec 5, 2017
5 most popular biz books from the week of November 27 to December 3
Munro’s Books

Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

Nov 29, 2017
The worst mistake sales professionals make on LinkedIn
Trevor Turnbull

There’s a right and a wrong way to use LinkedIn. One common mistake sales professionals make is to treat it like a sales tool, but the truth is, no one likes to be sold to. Think of it this way: if you...

Nov 28, 2017
BC Chamber of Commerce discusses member survey results at Kelowna dinner
By the Editors

Bruce Anderson made the keynote speech at a dinner organized by the BC Chamber of Commerce to present the findings of its 2017 Collective Perspective Survey. Anderson, chair of Ottawa-based polling firm Abacus Data, helped found Earnscliffe Strategy Group in 1989 and was a fixture on the CBC’s At Issue panel. He thinks...

Nov 28, 2017
5 most popular Canadian biz books from the week of November 20 to 26
Munro’s Books

Best-selling business titles provided by Munro’s Books, 1108 Government Street, Victoria, B.C.

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