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Marketing & Media

Jul 10, 2017
FOCUS Selling Systems

The reason for FOCUS Selling Systems’ (FSS) proliferation in a wide variety of businesses is simple: Sales can be difficult. In fact, sales can be the most elusive component of any organization’s success formula—and in today’s competitive environment, sustaining growth and profit is tougher than ever. This is especially true for...

Jul 6, 2017
Watch your language part 3
Felicity Stone

The corporate world often seems to have its own dialect that only the people who use it really understand. Or do they? Here we attempt to decode three popular business terms. The primary meaning of wheelhouse is a structure containing a big wheel...

Jul 5, 2017
What is the cost of B.C.'s gender disparity?
Marcie Good

Advancing gender equality could add $20 billion to British Columbia’s gross domestic product (GDP) by 2026, according to a new report by McKinsey Global Institute. The research, which looked at the economic impact of advancing women’s equality across Canada, found...

Jun 30, 2017
Brit report says you're likely wealthier if born before 1980
Lynn Mitges

Wealth inequality hits millennials hardest Only in Britain? A new report says Brits born 1981 to 1985 would be wealthier if they had been born just five years earlier. This wealth inequality also affects the baby boomers at the younger end of...

Jun 20, 2017
Voter's remorse? Not much, say British Columbians
Marcie Good

Given the uncertainty of the current B.C. government (who is the premier, anyway?), you might expect voters in this province to be eager to head back to the ballot box. That’s not the case, according to a new poll by...

Jun 20, 2017
Poll: Has NAFTA, in its current form, impacted your business in a positive or negative way?

Rumblings south of the border suggest that not everyone is happy with the North American Free Trade Agreement. To find out how NAFTA has affected B.C., Mustel Group conducted a provincewide survey on behalf of BCBusiness from March 22-28, asking...

May 25, 2017
Office Space: Check out this Vancouver ad agency's swanky Fairview digs
Felicity Stone

Me&Lewis Ideas Inc. is a Vancouver advertising agency with a twist, starting with its name. “Me&” is a play on Meehan, surname of creative strategist Paul Meehan, who co-founded the company in 2007 with senior creative director Jeff Lewis. The firm...

Mar 6, 2017
Opinion: Who owns your brand?
Brad Sherwin

The term “brand” gets thrown around a lot. A quick Google search for “What is a brand” comes back with over half a billion results. It seems like every one of those results says something different. Given how loosely and...

Feb 23, 2017
Opinion: When is the best time to change a logo?
Brad Sherwin

The City of Vancouver recently released a new logo. The simple logo generated a lot of discussion about both the cost and whether it was needed in the first place. This prompts the question, when is a good time to change...

Jan 25, 2017
Watch your language part 2
Marcie Good and Felicity Stone

The corporate world often seems to have its own dialect that only the people who use it really understand. Or do they? Here we attempt to decode three popular business terms. Can you actually pull yourself up by your bootstraps? No–and...

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