Marketing & Media
Scott McIntyre, Vancouver’s legendary book publisher, says the tough times in his trade tend to fade quickly into memory – particularly after what he describes as a “fabulous” 2007. That’s the reason he can look back at the ups and...
When Theo Wong and a friend wanted to meet more people around Vancouver who shared their love of talking stocks, they simply logged on to their preferred social-networking website and set something up. Hardly earth-shattering stuff: these days, it takes mere minutes to find dozens of investment discussion groups in B.C. using such sites as Craigslist, Facebook or Meetup. But yawn-inspiring as most of the groups may seem, market regulators sense danger.
Recently all the talk in the industry, which directly and indirectly employs some 30,000 British Columbians, has been about the U.S. writers' strike and how it's impacting B.C. television production. But that's just a short term event masking more serious problems that could sink an industry that's become as much a part of the popular B.C. identity as our infamous BC Bud.
Based on the view alone, it’s easy to imagine why employees love working at AbeBooks. Perched above Victoria’s Gorge Waterway, the company’s brand-new headquarters offer a sweeping vista of downtown Victoria, from historic Point Ellice all the way to the Inner Harbour.
Tony examines the cause and effect of marketing advocacy groups. Cause-based groups work much like small businesses in B.C. The goal of an association, society or not-for-profit might not have to do with making money, but its operational and marketing requirements are much the same.
Canadian retailers have the potential to play a key role in building a sustainable future, but even they admit they aren’t yet living up to that potential. The reason lies in a lot of confusion, both among shoppers and store owners, about exactly what green retail might look like. It's not easy selling green.
Keeping up with the Facebook may not be at the top of your to-do list, but your business could well depend on it. Companies across the globe are suddenly finding themselves with a presence on Facebook, where customers – not employees – are crafting their public image.
As celebrity environmentalist Al Gore favoured Vancouver with his An Inconvenient Truth climate change message and fundraiser recently, it occurred to me that I was personally awashed in green branding just a few days earlier. Maybe as a professional skeptic I did need a good scrubbing, but somehow I didn't feel all that clean afterwards. Tony Wanless