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Marketing & Media

Jun 27, 2007
BCBusiness wins BC Magazine of the Year
BCBusiness D.B.

BCBusiness magazine won the coveted Magazine of the Year award for B.C./Yukon. The award was presented by the Western Magazine Awards Foundation (WMAF) and announced at the 25th annual Western Magazine Awards held at the Renaissance Vancouver Hotel Harbourside in Vancouver on Friday, June 22nd, 2007.

Jun 1, 2007
How to Score Media Coverage
Jessica Werb

Sometimes, the business world can seem a bit like a schoolyard, where the popular kids get all the attention. Why is it that some companies get featured in magazines, newspapers or TV shows while others, seemingly just as interesting or important, get overlooked? It’s not so mysterious.

Mar 1, 2007
Board Politics
Daniel Wood

For a politician, one of the worst places to be located is in an ironic corner, and on a day in early June last year, West Vancouver’s new mayor, Pamela Goldsmith-Jones, found herself in just such a spot.

Dec 1, 2006
Destiny Media: A Penny for your Stocks?
David Jordan

Entering the downtown head office of Destiny Media Technologies, it’s immediately obvious that the company has seen better times. The expansive lobby screams opulence, with its slate-tile floor, its floor-to-ceiling windows overlooking West Hastings Street 10 floors below, and the massive boardroom table visible through an aqua-tinted glass wall.

Nov 1, 2006
How to Create Buzz
Jessica Werb

And don’t think it happened purely by accident. In an age where radio and print seem outdated, here’s how experts create the kind of buzz that gets people talking – and spending. Live itForget billboards, TV ads and radio jingles. Last June, when Vancouver-based marketing agency Inventa promoted the relaunch of...

Oct 2, 2006
Hollywood North is Back
Katya Holloway

I’m standing over an operating table, looking down at a badly decomposed body. Its withered frame is sunken and appears to be melting into a pool of liquefied flesh. The hapless victim has been sucked dry by a vampire, and...

May 2, 2006
Brightlight Pictures: Profit Snatchers
Jessica Werb

Despite his tailored suit, greying hair and the photos of his four kids on his office wall, Shawn Williamson (right) can’t help but come across like a hyperactive 12-year-old boy trapped in a 40-year-old’s body. A remote control in hand...

Aug 1, 2005
Brasserie Branding: A Tired Eatery Tarts Up
Tony Wanless

Change is a business battle cry today, and there isn’t a manager alive who isn’t buffeted by the constant baying for transformation. This is especially true in B.C., where our frontier mentality constantly demands the destruction of the old to...

Aug 1, 2005
Sponsorship Campaigns: This Page Brought to You by...
David Lee-Fay

Advertising represents approximately 60 per cent of the corporate marketing budgets. Direct, promotional, experiential, online and sponsorship make up the balance of the spending. Sponsorships might seem like a small chunk of a smaller chunk but it’s all relative. It is estimated that more than $2.5 billion is spent on sponsorship campaigns per annum in Canada.

Jul 1, 2005
Olympic Sponsorships: Getting a Grip on 2010
Andrew Findlay

It seemed like a shoe-in for Olympic sponsorship. The smart money was on Roots Canada for getting their grip on 2010. Given its well-established relationship with the Canadian Olympic team, it was the darling choice for official Olympic tailor and for the lucrative licensing rights to manufacture clothing for our athletes and the public, with royalties spinning back to the Vancouver Olympic Committee.

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