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Marketing & Media

Sep 2, 2009
Olympic Secrets Revealed
David Allison

David Allison is on a mission to find out what Olympic sponsorship can do for a brand. Writing about marketing and branding, as I do, doesn’t often require aliases and meetings in shadowy corners of out-of-the-way gin joints. But this interview...

Aug 24, 2009
Branding Aboriginal Communities
David Allison

I found out this week that I’m going to be a speaker, on the subject of branding as an economic development tool, at the CANDO conference for aboriginal economic development officers in September. My company works with real estate developers...

Aug 19, 2009
SkyTrain, Molson, and Kirstie Alley: Reasons to Laugh at the News
Tony Wanless

I read the news today – oh, boy. Lots of funny failures. But are they really? The news, which tries to be profound, can often be stupid – especially when it gets caught up in clever marketing or business campaigns. Stories of failure particularly grab newshounds because they fit the black/white news narrative of triumph or tragedy. And, of course, there's always an element of glee in showing how stupid people can be.

Aug 18, 2009
Prehistoric Branding: Just Die, Will You?
David Allison

Will the dinosaurs hurry up and die already? The future is here. In several sectors of the economy, hope is on the march. In real estate development, sales are ticking along, with resale volume for July 2009 hugely improved over 2008. The same holds for other industries. Two weeks ago, the Bank of Canada pronounced the big slide over, and said we’re on the road to recovery.

Aug 13, 2009
Mobile Marketing: The Next Big Thing
David Allison

I don’t want to pretend to be some kind of marketing Nostradamus, but I’m going to make a prediction. Once social media becomes mainstream and everyone stops prattling on endlessly about it, the next scary new channel for all of...

Aug 5, 2009
The Other Team
Kevin Chong

If their lives were a movie, Joy MacPhail and James Shavick’s Hollywood ending would have come with their Hollywood wedding in 2005. The one-time B.C. finance minister and the TV and movie producer responsible for hits such as The New...

Aug 5, 2009
Creative Marketing: The Little Things
David Allison

This blog is a plea for the little things. We’re all trying to find ways to save money and trim our marketing expenditures, but it’s important to leave a little room to play. We created a campaign for a townhome project on South Main called The Block, for our client ParkLane...

Jul 29, 2009
Branding BC Ferries
David Allison

The big boats could be doing a better job of promoting themselves – and the province. I was on one of the new BC Ferries for the first time yesterday, from Horseshoe Bay to Nanaimo – and the reviews I've been hearing from friends and the media ever since these new vessels took to the waves had me expecting a lot.

Jul 22, 2009
I Got Splotchy Service
David Allison

Out, out, damn'd spot. An unhappy experience in a Viennese hotel spurs a reflection on the branding logic of coming clean. So I’ve just checked in to this very fancy hotel in Vienna, and I’m waking up from an afternoon nap. I happen to glance up at the headboard of the four-poster bed and there they are: four old and dry, um, DNA samples.

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