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Marketing & Media

May 22, 2009
The Ray Lam-Facebook Debacle
Matt O'Grady

Thinking about former Vancouver NDP candidate Ray Lam, his downfall, and the nature of digital rights. At times like these, I’m glad to have a relatively small footprint on the web’s lunar landscape. The news this week was about sad-sack NDP...

May 12, 2009
The Numbers: Club Penguin's Sale to Disney
Tony Wanless

It looks like the three instant multi-millionaires from Kelowna aren’t quite as multi as previously thought. Lane Merrifield, Dave Krysko and Lance Priebe were co-founders of Club Penguin, the social networking website for kids that was sold to Walt Disney Co, almost two years ago.

May 6, 2009
Canpages Isn't Dead Yet
David Jordan

An uproar in the popular press and blogosphere earlier this year pointed to the seemingly obvious: phone books are dead men walking. But even in the Age of Google, it would appear, there’s still a market for the proverbial doorstop. Two independent U.S. studies confirm that approximately 70 per cent...

May 6, 2009
Let's Get Social: Vancouver Social Media
Jonathon Narvey

If companies want to build their brands through social media, they’ve got to give up the kind of control that is the holy grail of traditional corporate communications. Nowhere is this more evident than in the PR strategy of Olympics organizers, who are caught between old and new worlds of community engagement. New media is about free participation and building a community, and VANOC’s approach offers a lesson in recognizing the fine line between sabotaging community relations with excessive control...

Apr 20, 2009
The Lesson of Ray Lam: Manage Yourself, Not the Medium
Tony Wanless

The picture showed him clutching a woman’s breast, presumably at some party. By Monday morning, the Vancouver False Creek candidate, Ray Lam, had pulled out of the race. In the last federal election we saw some of this – candidates’...

Apr 14, 2009
Gangland Vancouver: A Little PR Will Fix This
Tony Wanless

A week earlier, some guy was ambushed outside his family compound. Lucky for him, the machine gun’s wall of fire somehow missed him. His Hummer took a few, though. None of this is true, of course, but it makes for good stories that people in the outside world now tell about...

Apr 6, 2009
Lights. Camera. De-industrialize!
Tony Wanless

And that's just the beginning. Apparently it plans to eventually have only 20 core employees and 100 contractors, which would actually make it larger than it was before the recent “cut”. Of course, many are moaning about this “layoff”. The press chalks it up to the tally of jobs lost due...

Mar 20, 2009
How to Keep your Message Credible
J Bucher

Public relations professionals may, gulp, hold the answer: few are better at dancing lightly around the snares of irrelevance, imprecision and even untruth. This month we take advice from Shawn Hall, president of the Canadian Public Relations Society; Alyn Edwards, vice-president of Peak Communicators Inc.; and Norman Stowe, managing partner...

Mar 12, 2009
Rekindling Reading
Tony Wanless

So, I’ve been watching the development of the eReader for a decade. After years of fits and starts, it looks like the era of the eReader has finally arrived. It took the release of the Kindle by Amazon to put the gadget in everyday consciousness. Granted that might still be the...

Mar 5, 2009
Tough Times Breed Creativity
Tony Wanless

After all, their product or service is so good it doesn't really need to be marketed. (He says sarcastically, since, astonishingly, he has actually heard versions of this several times). But the truth for all companies is that if you build it, they probably won’t come because they won’t know you...

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