Marketing & Media

Jun 10, 2009
Travel Panning
David Allison

If I were the king of the world – or just Travelocity. There's plenty of room for improvement in the online hotel-booking industry. There’s no question that consumer purchasing behaviour for many categories has moved online. This is especially true in the hotel industry, where now more room bookings than ever before at least begin with an online search, even if they end in a purchase through other means.

Jun 3, 2009
Old Brands, New Tricks
David Allison

HOW DO YOU take a brand that’s rooted in one physical place and move it to another without ruining its cachet? That’s the question on my mind as I watch Brooks Brothers, a brand redolent of high American conservativism, set up its first Canadian store here in the yoga-mad lululand...

Jun 3, 2009
Rough Play in Vancouver Video Games
Dee Hon

IT LOOKS LIKE PURE FUN AND GAMES at the sprawling half-million-square-foot Burnaby campus of video game giant Electronic Arts Inc. (EA). It’s noon and the cafeteria clatters with the sound of software engineers digging into bento boxes while fellow employees...

Jun 3, 2009
Video: The Bizarre Art of Machinima
BCBusiness D.B.

Back to article: Vancouver's tanking video game sector? Video: Five Classic Chris Staples TV Ads More: David Allison critiques the ads Not surprisingly, sizeable Internet subcultures have formed around this phenomenon, most notably at Machinima.com, where you can find entire series based...

May 28, 2009
Suckers for Imperfection
David Allison

Nothing is perfect, writes David Allison – and that's for the better. There's a branding lesson behind accepting your nicks, dents, and flaws. Wabi Sabi is a traditional Japanese term that very roughly means "nothing is perfect, and we like that."...

May 27, 2009
BCBusiness Online Wins PopVox Award for Best Website Design
BCBusiness D.B.

Vancouver, BC, Canada, May 29, 2009 – BCBusiness Online has been awarded the New Media BC’s PopVox Award for Best Website Design. Launched in 2007, PopVox Awards is a Vancouver people’s choice award for the digital media industry driven by a democratic online voting process. Content creators from across the digital media sectors nominate their own work online, and then it’s up to the public to decide who wins.

May 22, 2009
The Ray Lam-Facebook Debacle
Matt O'Grady

Thinking about former Vancouver NDP candidate Ray Lam, his downfall, and the nature of digital rights. At times like these, I’m glad to have a relatively small footprint on the web’s lunar landscape. The news this week was about sad-sack NDP...

May 12, 2009
The Numbers: Club Penguin's Sale to Disney
Tony Wanless

It looks like the three instant multi-millionaires from Kelowna aren’t quite as multi as previously thought. Lane Merrifield, Dave Krysko and Lance Priebe were co-founders of Club Penguin, the social networking website for kids that was sold to Walt Disney Co, almost two years ago.

May 6, 2009
Canpages Isn't Dead Yet
David Jordan

An uproar in the popular press and blogosphere earlier this year pointed to the seemingly obvious: phone books are dead men walking. But even in the Age of Google, it would appear, there’s still a market for the proverbial doorstop. Two independent U.S. studies confirm that approximately 70 per cent...

May 6, 2009
Let's Get Social: Vancouver Social Media
Jonathon Narvey

If companies want to build their brands through social media, they’ve got to give up the kind of control that is the holy grail of traditional corporate communications. Nowhere is this more evident than in the PR strategy of Olympics organizers, who are caught between old and new worlds of community engagement. New media is about free participation and building a community, and VANOC’s approach offers a lesson in recognizing the fine line between sabotaging community relations with excessive control...

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