Marketing & Media

Feb 4, 2010
The Business Card: Your Best Brand Buddy
David Allison

You don't need a high-tech strategy to make an impression on potential clients – just a bit of creativity, and a business card. These days, while every company large and small races to get themselves suited up with iPhone apps, mobile marketing campaigns, Web 2.0 sites, blogs, Flickr Accounts, Vimeo and YouTube pages, Twitter feeds and so on – I’m tired just writing that list – it’s good to remember that a strong brand story can just as easily be communicated...

Feb 3, 2010
Winter Olympic Logos
BCBusiness

Winter Olympic Games Lake Placid, USA, 1932 Canada sent a record 59 athletes to the 1932 Games at Lake Placid, New York, and the team came away with 13 performances in the top six. Only the U.S. and Norway won more medals. Three Canadian speed skaters Winter Olympic Games Garmisch, Germany, 1936 The world...

Feb 3, 2010
Your Logo Here
David Allison

(More: Vancouver 2010: The Business of the Games.) In this consumerist society of ours, it’s impossible to escape the overwhelming presence of logos. Their ubiquity forms a sort of wallpaper, with countless brands plastered across the daily landscape competing for our attention. A good logo not only stands apart from that crowd;...

Feb 3, 2010
Summer Olympic Logos
BCBusiness

1924 Summer Olympic Games – Paris, France At the 1924 Games, the Olympic motto, “Citius, Altius, Fortius” (Faster, Higher, Stronger) was introduced, as was the Closing Ceremony ritual of raising three flags: the flag of the InternationaVarious Summer Olympic Games – Los Angeles 1932 Because the 1932 Olympic Games were held in the...

Feb 1, 2010
Is Social Media Hurting the Environment?
Marc Stoiber

The clang and clamour of social media enforce passivity, not activity, argues green branding expert Marc Stoiber. And we need all the activity we can get. At a green branding conference this summer, I noticed that 90 percent of the audience never looked at the stage – instead, they were rapid-typing the content of the speeches into their tweets or blog entries.

Jan 29, 2010
The Five Worst
Hilary Atkinson

Five flushes of embarrassment. Five tingles of dread. Five lurches of our collective stomach. Click below for the five worst moments for Canadians at the Winter Olympic Games. [pagebreak] The Team Canada that went to the Olympics in Torino was one of the most talented line-ups Canada ever put together. On paper. Torino was...

Jan 27, 2010
A Social Media Backlash?
David Allison

Now that social media is gaining wide acceptance, are the dark clouds of a backlash gathering? There is a pattern that societal changes seem to follow. Early adopters rush in, others gradually follow, and eventually widespread acceptance is the new norm. The change is either then accepted and we move on, or there is a revolt. I think we’ve hit widespread acceptance of social media. Will we revolt or adapt and move on?

Jan 25, 2010
Website Planning II: Scope
Tommy Humphreys

When you're planning a website, know what you want – and what you can get – out of a web project. In Planning a Website I, I talked about whether it was worth building a new site or even doing a redesign. Assuming you do want to go forward with a...

Jan 23, 2010
Why I'm Sick Of Social Media II
Tony Wanless

The votes are in and my semi-tirade about social media was roundly thrashed. Apparently, if responses on this site and on twitter are an indication, many readers weren't too happy with my decision to limit --note the word limit, not abandon -- my use of new social media platforms like Facebook, Twitter and LinkedIn, as well as a handful of others. And judging by the number of thumbs down, they weren't too happy with comments – supporting and cautionary – made either.

Jan 21, 2010
John Bucher's Intro to Twitter
J Bucher

It was a long road to Twitter for digital editor John Bucher. And now it's possible he may even like it. I'm the BCBusiness digital editor, which means two things: 1) I watch over most aspects of how this website appears to you [complaints here], and 2) I am, by necessity, a conflicted soul.

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