Marketing & Media

Jul 29, 2009
Branding BC Ferries
David Allison

The big boats could be doing a better job of promoting themselves – and the province. I was on one of the new BC Ferries for the first time yesterday, from Horseshoe Bay to Nanaimo – and the reviews I've been hearing from friends and the media ever since these new vessels took to the waves had me expecting a lot.

Jul 22, 2009
I Got Splotchy Service
David Allison

Out, out, damn'd spot. An unhappy experience in a Viennese hotel spurs a reflection on the branding logic of coming clean. So I’ve just checked in to this very fancy hotel in Vienna, and I’m waking up from an afternoon nap. I happen to glance up at the headboard of the four-poster bed and there they are: four old and dry, um, DNA samples.

Jul 13, 2009
Print Advertising Still Works
David Allison

There’s no question that print advertising has been taking a bit of a beating of late. And for our clients At Braun/Allison Inc., they aren’t the cornerstone of a marketing campaign like they used to be. But print ads still have an important role to play, albeit a different one...

Jul 6, 2009
Social Media: Resistance Is Futile
David Allison

Help me save the social media laggards from themselves I’m trying to be patient. But it’s getting harder and harder. Not a day goes by that I don’t meet someone or read about someone bemoaning the encroachment of “Social Media” on the marketing landscape.

Jun 30, 2009
The Cultivators of Social Media
Alicia Costa

While Twitter skeptics sit on the sidelines, made-in-Vancouver advertising agency DDB Canada is betting there’s a future in digital social media. The firm launched its social networking division, Radar DDB, in August 2007 and is now expanding to Toronto.

Jun 26, 2009
Behaviour-Based Ads: Big Improvement or Big Brother?
David Allison

Google's latest refinement in behaviour-based online advertising is a game-changer. Google has recently announced the launch of behaviour-based advertising. No matter how technologically advanced we are as individuals, we all should be paying a lot of attention to this, on two fronts: it gives us pause for thought as marketers, and it forces an entirely different set of considerations as human beings. 

Jun 15, 2009
Social Media for Business: Horses for Courses
Tony Wanless

There’s a saying in gambling – and venture capital management, (are they similar?) – that you bet on the right horses for the right courses. In other words, always do what’s appropriate. And I think now that social networking is...

Jun 11, 2009
American Express "Black Card": This Is Rich
David Allison

The American Express "black card" makes its debut in Canada. The American Express Centurion card, known casually as “the black card,” has arrived in Canada for the first time. The black card is only available to the top squillionth percentile of the population based on income, and there have been a lot of very fancy parties over the last few months to celebrate the launch of this American brand north of the 49th parallel.

Jun 10, 2009
Travel Panning
David Allison

If I were the king of the world – or just Travelocity. There's plenty of room for improvement in the online hotel-booking industry. There’s no question that consumer purchasing behaviour for many categories has moved online. This is especially true in the hotel industry, where now more room bookings than ever before at least begin with an online search, even if they end in a purchase through other means.

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