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Marketing & Media

Dec 1, 2007
The Art of Investing
C. J. Conway

Last spring, as befits the tallest building in Vancouver, One Wall Centre hosted a record-setting auction featuring the highest prices ever paid for art in Canada. It was no fluke. Heffel Fine Art Auction House was simply breaking the record...

Nov 1, 2007
Marketing Advocacy: Cause and Effect
Tony Wanless

Tony examines the cause and effect of marketing advocacy groups. Cause-based groups work much like small businesses in B.C. The goal of an association, society or not-for-profit might not have to do with making money, but its operational and marketing requirements are much the same.

Nov 1, 2007
It's Not Easy Selling Green
David Gray

Canadian retailers have the potential to play a key role in building a sustainable future, but even they admit they aren’t yet living up to that potential. The reason lies in a lot of confusion, both among shoppers and store owners, about exactly what green retail might look like. It's not easy selling green.

Oct 1, 2007
Facebook and Business
Ian MacNeill

Keeping up with the Facebook may not be at the top of your to-do list, but your business could well depend on it. Companies across the globe are suddenly finding themselves with a presence on Facebook, where customers – not employees – are crafting their public image.  

Sep 30, 2007
Awash in Green Branding
Tony Wanless

As celebrity environmentalist Al Gore favoured Vancouver with his An Inconvenient Truth climate change message and fundraiser recently, it occurred to me that I was personally awashed in green branding just a few days earlier. Maybe as a professional skeptic I did need a good scrubbing, but somehow I didn't feel all that clean afterwards. Tony Wanless

Sep 19, 2007
Self Help Resources: What's the Big Secret?
Jen Zurowski

Wouldn’t it be great if finding career success and making heaps of money were as easy as asking a genie who lives in your desk lamp? The insanely popular self-help DVD and best-selling book The Secret suggests it is that...

Sep 1, 2007
Over the Rainbow
Nathaniel Christopher

It’s a sunny day in the heart of Vancouver’s gay village on Davie Street. Everyone is out in their shorts, shades and running shoes. Men stroll hand in hand with their partners. One strays from the flock to check the...

Aug 5, 2007
Club Penguin Sold to Disney for Big Bucks
Tony Wanless

The trio get $350 million in cash, $350 million in future payments, making a payday for each in the neighbourhood of $115 million. The three will also join Disney as senior execs responsible for the popular (700,000 subscribers, paying from $6 to $58 a year) online Antarctic world in which...

Jul 29, 2007
Aerial Filming: He shoots He Soars
Ken Hegan

Every great film has a helicopter shot. You can look it up. Picture the panoramic opening of The Sound of Music when the camera swoops over the Alps to find Julie Andrews singing her nun heart out. Or James Bond skiing off a cliff in The Spy Who Loved Me. Or that episode in North by Northwest where a low-flying crop-duster terrorizes the normally unflappable Cary Grant. These scenes were all shot from a helicopter, the one indispensable tool of...

Jul 22, 2007
Vancouver Gaming Industry: Digital Warfare
Shawn Conner

It’s an impressive group – including Rory Armes, senior VP and GM of Electronic Arts (Canada) Inc. and Kelly Zmak, president of Radical Entertainment Inc. The hot topic they’re here to discuss is “The Future of Gaming, Cinematics and Storytelling in Games.” Most of these senior execs are upbeat, and why...

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