Marketing & Media

Jan 1, 2009
The New Receptionistas
Sophia Kim

The local office for a national advertising agency discovers a fresh way to extend its brand There are no flashy green logos adorning the windows of Taxi Café on Richards Street in downtown Vancouver, no wooden counters lined with paper cups bearing indecipherable codes and no squadron of baristas...

Dec 23, 2008
Unmediated Disaster
Tony Wanless

Sun Media Corp. which owns Vancouver's 24 Hours free daily newspaper, as well as 42 other papers across Canada, cut 600 workers recently, most from its editorial departments. This follows previous cuts by other newspaper chains such as Canwest Global Communications Corp., which owns the Vancouver Sun and The Province...

Dec 1, 2008
Last Call for Telemarketing
Steve Burgess

It was a story no media outlet could resist. Apparently the National Do Not Call List had its own do-not-call list, and it included almost everybody. The federal government finally established a registry that would prevent telemarketers from contacting unwilling customers, and the public was eager to sign up. But...

Dec 1, 2008
The Best and Worst Canadian Music Ever
J Bucher

The ink- and electron-stained wretches of the BCBusiness digital and editorial teams got together and reminisced about dropping out of high school, growing up in Comox, admiring Corey Hart's lips, grimacing through Alanis's ear-puncturing first career. And took comprehensive notes. And this, friend, is the result: the best and worst Canadian...

Nov 18, 2008
Oxymoronic: Bureaucrats and Sharing
Tony Wanless

The latest business to employ open source and social networking thinking has run afoul of some authorities because it's breaking THE RULES. organizes carpools for people via the Internet. It claims to be the world's largest carpooling community and has more than 6,000 members in BC. But PickupPal has...

Nov 5, 2008
Watch Vancouver Filmmaker's Enviro Doc: "Q'oyllur Ritti - God of the Snow Mountain"
Hilary Henegar, Granville Online editor

In 2003, Vancouver-based filmmaker Carmen Forsberg set off for the Peruvean Andes Mountains to record one of the world's coldest and highest-altitude pilgrimages: to Q'oyllur Ritti, or God of the Snow Mountain. Read about the film here. Watch it below.

Nov 4, 2008
B.C. Film Commission: All in the Family
Ian Caddell

If you look closely as you drive through the Lower Mainland’s more picturesque neighbourhoods, you can still see the red arrows hanging from the street lights. There may not be as many as there were 10 years ago, but they still wave like tiny victory flags, offering direction to film...

Nov 4, 2008
Hollywood North
Lisa Nguyen

The razzle-dazzle of Hollywood began seeping north in the late 1960s, with the $500,000 budget studio film That Cold Day in the Park, starring the long forgotten Sandy Dennis and Michael Burns. Now, nearly four decades later, there's little that's forgettable...

Nov 4, 2008
The Social Media Challenge
by Mary Lynn Young

B.C. is becoming an incubator for emerging forms of journalism. From NowPublic, one of the largest participatory news networks worldwide, to independent online news sites such as, Vancouver-based companies are finding new ways to communicate with audiences in a digital environment. The big question is, who will pay for...

Oct 9, 2008
With The Right People: Serendipity Marketing
By Tony Wanless

Client consultation is the key in complex markets. All businesses develop marketing plans that they hope will power them into a marketplace and establish themselves as the go-to provider of products or services. But when your customers are complex, the usual sales tactics aren’t enough. Instead, you need to rely...

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