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David Lee-Fay

Recent Posts on BCBusiness

Aug 1, 2005
Sponsorship Campaigns: This Page Brought to You by...

Advertising represents approximately 60 per cent of the corporate marketing budgets. Direct, promotional, experiential, online and sponsorship make up the balance of the spending. Sponsorships might seem like a small chunk of a smaller chunk but it’s all relative. It is estimated that more than $2.5 billion is spent on sponsorship campaigns per annum in Canada.

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