Recent Posts on BCBusiness - Page 6
Can the city shed its shoebox reputation? There are many experiences that contribute to "the Vancouver Brand," and public revilement of the infamous Vancouver Special is one of them. Boxy and boring, it's part of our shared heritage as Vancouverites to scoff at these inelegant abodes. But brand attributes can change – even commonly accepted ones. And if the widespread belief that these suburban shoeboxes are a blight on the good name of Vancouver can change, what's next?
The American Express "black card" makes its debut in Canada. The American Express Centurion card, known casually as “the black card,” has arrived in Canada for the first time. The black card is only available to the top squillionth percentile of the population based on income, and there have been a lot of very fancy parties over the last few months to celebrate the launch of this American brand north of the 49th parallel.
If I were the king of the world – or just Travelocity. There's plenty of room for improvement in the online hotel-booking industry. There’s no question that consumer purchasing behaviour for many categories has moved online. This is especially true in the hotel industry, where now more room bookings than ever before at least begin with an online search, even if they end in a purchase through other means.
HOW DO YOU take a brand that’s rooted in one physical place and move it to another without ruining its cachet? That’s the question on my mind as I watch Brooks Brothers, a brand redolent of high American conservativism, set up its first Canadian store here in the yoga-mad lululand...
Nothing is perfect, writes David Allison – and that's for the better. There's a branding lesson behind accepting your nicks, dents, and flaws. Wabi Sabi is a traditional Japanese term that very roughly means "nothing is perfect, and we like that."...