Lauren Bacon

Recent Posts on BCBusiness

Feb 14, 2011
Social Media Customer Engagement

A little can go a long way when engaging customers through social media. Every great gift-giver knows that the best way to make people feel special is to remember what distinguishes them. It may be as simple as recalling your sister's favourite brand of scotch, or the time your colleague confessed to you that he'd always wished he'd taken guitar lessons. If you can give them something that proves you've been listening attentively, they won't forget it.

Jan 28, 2011
How Do You Define Business Success?

When my business partner and I wrote our book, The Boss of You, we avoided characterizing and generalizing the idea of success for business owners. It seemed every business book we picked up wanted to dictate what our lives would...

Dec 16, 2010
Remember, Employers: Trust Is Cheaper than Control

Today I heard Lane Becker – who co-founded such kick-ass companies as Adaptive Path and Get Satisfaction – share his thoughts on what lies at the heart of entrepreneurship. It was an hour well spent, and he devoted much of...

Oct 18, 2010
The Social Network: A Caution for Entrepreneurs

Lies, betrayals, and no clear heroes to cheer for in the Facebook movie. In addition to being compelling entertainment, The Social Network offers a glimpse inside the eight-sides-to-every-story subtext of a startup gone huge. Entrepreneurs take note.

Sep 15, 2010
Bootstrapped & Profitable: An Antidote to VC Fever

Cool out, people: Ninety-five per cent of the time, venture capital is terrible for startup software and service firms. There's a lot of buzz in Vancouver's tech scene these days about how local companies can attract venture capital and secure the kind of big-money cash injections that fuel our counterparts in Silicon Valley. It's all very exciting, if you like that sort of thing. I don't, though.

Aug 23, 2010
Crafty DIY Lessons for Entrepreneurs

When was the last time you hit a craft fair? If you're not an aficionado of things made painstakingly by hand, it may have been a while. But I'd wager that most of us are aware, in one way or...

Jun 30, 2010
Getting Over Your Fears of Firing

On the list of less-than-pleasant responsibilities that go along with being a boss, firing an employee ranks pretty damn high. Most of the business owners I know have at least one story of a firing gone bad, or at the...

Jun 24, 2010
An Entrepreneur's Quest for Balance

A few days ago I had the pleasure of organizing a panel discussion for the Grassroots Business Association (more on that someday soon) that featured three entrepreneurs who are not only brilliant business thinkers, but also cultivated in living healthy...

Jun 10, 2010
Improving Client Communication: Be Curious

For consultants and freelancers of every stripe, "Why?" ought to be among your most frequently asked questions. My hairdresser is an expert in asking questions first, and acting later: If a client with long hair suddenly insists on shearing off...

May 7, 2010
The Living Wage Investment for B.C. Employers

Can you afford to pay your employees a full ten bucks above minimum wage? The better question might be, can you afford not to? B.C.'s businesses have a screaming deal when it comes to minimum wage: At $8 an hour, B.C.'s minimum...

Apr 27, 2010
Leveraging Their Professional Development

Sure, your staff members want to attend conferences & workshops to further their career goals. But what's in it for you? Last week, we sent two of our key staff members to a three-day conference. Given that Emira is on maternity leave right now, that meant we were operating with a skeleton crew – just me and one other staffer – while they were away, which from one perspective could appear to be a major blow to productivity. (Happily, we got...

Mar 22, 2010
Improving Your Office Productivity

Finding that your office productivity is on the wane? These time-saving tips have been under your nose the whole time. Is working in an office going out of style? I've heard from several people lately that telecommuting is the best thing that ever happened to their productivity, and opting out of their distracting work environments has made them better employees.

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