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Tom Gierasimczuk

Recent Posts on BCBusiness - Page 2

Jan 6, 2014
Ender Ilkay, President, Cedar Coast Properties Ltd.

The Juan de Fuca Marine Trail is known around the world’s hiking circles as the West Coast Trail warm-up. But unlike the West Coast Trail, it’s not all under government protection, and it’s where Ender Ilkay saw an opportunity: create recreational cabins in a 236-hectare area in a destination short...

Nov 4, 2013
Revamping the Lotus Awards

Although the cockiest among them will never admit it, advertising and marketing people are obsessed with winning awards for their work. Who can blame them? In an industry where once-six-figure accounts handled by ad agencies “of record” are routinely crowd-sourced or brought in-house at a fraction of the cost (if penny-pinching...

Oct 17, 2013
On Shaky Ground

In our August 2013 issue, we addressed the potential human and economic devastation the Big One would wreak on B.C. In addition to a lengthy recovery period, our research indicated that almost half of small businesses would fail. So, which zones are most at risk? ABOUT THIS MAP In 2003, the Institute launched...

Oct 8, 2013
MEC's CEO Opens Up at the CKNW CEO Breakfast Series

As the exclusive media sponsor of the CKNW CEO Series, BCBusiness will be reporting from Tuesday-morning CEO Series events throughout the fall. (Yes, these things start at 7 a.m.; and yes, you're welcome.) Sponsored by the Beedie School of Business and presented as part of CKNW's Chief Executive Series The...

Oct 1, 2013
CEO Breakfast Series Kicks Off With Tina Osen

As the exclusive media sponsor of the CEO Series, BCBusiness will be reporting from Tuesday-morning CEO Series events throughout the fall. (Yes, these things start at 7 a.m.; and yes, you're welcome.) Sponsored by the Beedie School of Business and presented as part of CKNW's Chief Executive Series The Bill Good...

Sep 20, 2013
'Your Customer Service Sucks' Say Your Customers

Earlier this month, Falcon Consulting Group Ltd., a Vancouver-based customer experience management consultancy, surveyed 100 small business owners and 100 consumers in Greater Vancouver about whether businesses were meeting consumer expectations. Despite the fact that 87% of small businesses replied "strongly believe" to the question of whether they are delivering...

Sep 5, 2013
Vancouver Ad Agency DDB Wins Nordstrom and BCAA

On Wednesday, Nordstrom Canada—the Seattle-based high-end retailer coming to Vancouver in early 2015—announced that DDB Canda won its business after a formal review that had two other (unnamed) agencies in the running. The Vancouver office will handle Nordstrom's digital and social media, PR, shopper marketing and overall Canadian advertising with...

Aug 20, 2013
Tourism Vancouver's President and CEO Leaving

Who says book publishing is a dying industry? Not Rick Antonson, Tourism Vancouver’s President & CEO. The man who has led Vancouver’s tourism and hospitality’s marketing association for two decades, through the Olympic Games and securing the TED Conference, will leave to become a full-time book author next June. Tourism Vancouver...

Jul 30, 2013
B.C. Ad Agencies React to Publicis-Omnicom

The shock waves of last weekend’s massive merger of marketing and advertising titans—New York-based Omnicom Group and Paris-based Publicis Groupe SA—are still being felt. The merger has created the largest marketing communications company on the planet, with a combined US$22.7 billion in revenues and a $35.1 billion market cap. There...

Jul 29, 2013
How to Target B.C. Consumers on Their Smartphones

In the “you probably knew this, but let the numbers confirm things anyway” department, 79% of smartphone owners in British Columbia expect good mobile experiences from brands they like and trust. And 54% are less likely to do business with brands providing poor mobile experiences. In a much-overdue report about mobile consumers...

Jul 15, 2013
GROW Conference Lineup Announced

With a fresh lineup and new partnership with BCBusiness, this year's GROW Conference (running Aug. 14-16) is better than ever The fourth annual GROW Conference, B.C.’s preeminent spot to pitch can’t-fail start-ups to Silicon Valley investors and hear the latest insight on disruptive technologies the mainstream isn’t talking about yet, has...

Jul 4, 2013
Giant Bikes' Random Acts of Bikeness

Starting this week until Aug. 31, depending on your age, you may find yourself cycling into a scene from TJ Hooker, Simon and Simon, or—if you're a child of the early '90s music scene—the Beastie Boys' Sabotage video. Don't be alarmed and rest assured that there's a very good chance you'll...

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