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Tom Gierasimczuk

Recent Posts on BCBusiness - Page 3

Jul 2, 2013
B.C. Hotels Lead Canada in "World's Best" Ranking

B.C. hotel owners are smiling today and it isn’t just because of the tourism-friendly sunshine. The province’s hotels and resorts led the Canadian hospitality rankings of the iconic annual Travel + Leisure magazine “World’s Best Awards,” a reader-chosen index of the world’s top hotels, destinations and travel companies. Tofino’s Wickaninnish Inn...

Jun 20, 2013
Hyper Island Makes its Pitch to B.C.

You eschew digital marketing wholesale—tempting tweets, minimalist emails and online testimonials from rock star creative directors—for some good old-fashioned face time. It also helps that concepts like “the death of digital” and “experiential, in-person” connection are being discussed as the future of marketing by the very guests you’re trying to sell. And...

Jun 11, 2013
Surrey Leads B.C. in Hiring Outlook

The outlook for the next three months is quite lukewarm for Vancouver, while Surrey, Delta and Victoria employers are very optimistic. The Manpower Employment Outlook Survey is conducted quarterly to measure employers’ intentions to increase or decrease the number of employees in their workforce during the next quarter. Approximately 1,900...

May 21, 2013
Why Did Frank Giustra Launch a Magazine?

At a time when century-old print media brands shut their doors—or reinvent themselves online by jettisoning pesky legacy costs like circulation, printing bills and in-house editors—one of B.C.’s most daring and philanthropic business leaders is doing quite the opposite. Frank Giustra, the industry-transcending, globe-trotting son of immigrant Italian parents who...

May 16, 2013
Ad Agency Dare Vancouver Names Two New Creative Directors

The two joined Dare two years ago as associate creative directors, producing work for MTS, John Frieda, and the Whistler Film Festival and collecting plenty of international hardware along the way from New York’s One Show, The Cannes Lions in France, the Webby Awards and the Bessies. In their new...

May 13, 2013
B.C. Craft Brewers Make Beer Inspired by Local Bands

The label for D.O.Ale, a riff off of B.C. punk band D.O.A, submitted during the #CDNBandBeer contest by @Storytellinc. Chilliwack-based Old Yale Brewing is creating a "medium-bodied, classic brown ale [that] balances its hop and malt flavours with subtleThe label for D.O.Ale, a riff off of B.C. punk band D.O.A...

May 8, 2013
Social Media Awards Winners Announced

The third-annual Social Media Awards returned to Victoria on Tuesday night as part of Social Media Camp, the largest event of its kind in Canada. Created in 2011 to honour "innovation, creativity and excellence," the program recognized nine winners in categories ranging from Excellence in Customer Service to Best Personal Blog. Organized...

May 6, 2013
Blaze Your Trail

For such a basic activity as an accelerated walk in the woods, there sure are plenty of footwear options. It’s a good thing, too, because the last thing anyone with a need for hiking speed should do is assume they can hop down a root-gnarled precipice in tennis shoes designed...

Apr 26, 2013
Vancouver Gets Hyper Island

Vancouver’s digital media star keeps rising. After snagging the TED Conference—an acronym for technology, entertainment and design and called the Olympics of Creativity—the city will host a three-day mini-conference by the exclusive Hyper Island education institute from Dec. 4–6. The Swedish-based education events company has various programs, ranging from students to...

Apr 25, 2013
Bad News at Vancouver's Sun and Province

The staff at Vancouver's two daily papers digested a direct and frank management memo warning of drastic cuts and cost reductions without which "the business is unsustainable.” The grim reality check comes amidst a disturbing 48 hours for the North American newspaper industry. A day before the announcement at the Postmedia-owned...

Apr 19, 2013
A New Kind of Digital Conference Comes to Vancouver

Despite the ubiquity of selling stuff through social networks, mobile phones and advertising that's more entertaining than interruptive, few companies feel like they've found the right way to do it—often struggling to bring it all together and burning dwindling but precious marketing budgets in the process. A growing number of digital...

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