Tom Gierasimczuk

Recent Posts on BCBusiness - Page 4

Apr 18, 2013
Which Social Media Channel Rules in B.C.?

According to Vancouver-based digital marketing agency 6S Marketing and research company Insights West, Facebook is the runaway preferred social platform, with two-thirds (67%) of the 838 B.C. adults surveyed claiming to using it weekly, with 50% citing daily use. The runner-up was Twitter with one-fifth (21%) of participants visiting at least...

Apr 16, 2013
Did the B.C. Liberals' Long-form Commercial Work?

A Beating Heart With No Pulse (Or, How Bad Storytelling Won’t Balance The Budget) By Trevor Meier, Creative Strategist and Storyteller at Vanouver-based digital agency Domain 7 I think a debt-free government championing entrepreneurship and small business is a resonant story worth telling. So that's why I'm so disappointed in the 30-minute Christy...

Apr 5, 2013
Vancouver's Art of Leadership Conference Preview: Chester Elton

You’ve heard the adage for years: great companies have great leadership. They ride out economic uncertainty and industry disruption while competitors fade away because of the inspiring and rewarding infrastructure in place from the top on down. It’s amidst these challenging times for B.C. business leaders, not to mention a...

Apr 2, 2013
The NDP Spoofs Itself

In a move that can be considered either cocky or cheeky (or both), the provincial NDP have attacked the attack ads. Long on the receiving end of accusations and paid media leading up to the provincial election in mid May, party leader Adrian Dix has vowed to not retaliate against...

Apr 2, 2013
Made-in-B.C. Social Engagement

If anyone tells you they have social media dialled, they’re either lying or delusional. Next month’s Social Media Camp, from May 6 to May 8 in Victoria, will focus on what businesses should be doing today and thinking about doing tomorrow. B.C.’s best will be feted at the West Coast...

Mar 22, 2013
Multicultural Marketing Comes to Vancouver

Later this week, B.C.’s business community will be reminded about the often-overlooked customer goldmine that is the region’s multicultural population. Marketing magazine, Canada’s trade magazine for media, advertising and public relations professionals, returns to Vancouver on Thursday, Mar. 28 for a half-day event called the Multicultural Marketing Conference. Running from 7:45...

Mar 13, 2013
The Full State of Marketing in B.C. Report

In our March issue we covered the findings of the B.C. Association of Integrated Marketers and Ipsos ASI in a first-ever survey of local marketers titled "The State of Marketing in B.C." The report concluded that "social is hot, and it’s where investment will increase the fastest this year." It also...

Mar 4, 2013
David Suzuki, Scientist and Journalist

He dragged environmental preservation into the Canadian public consciousness 30 years ago with The Nature of Things With David Suzuki and has used Canada’s longest-running documentary series to keep it there. His columns for the Globe and Mail often sit on the paper’s most-commented slot for days. He’s written 40...

Mar 4, 2013
Buzzword of the Month: Cascadia

The oft-proposed, very conceptual unified nation of Oregon, Washington, B.C. and, occasionally, Montana and Idaho, is having a hell of a year—at least as an increasingly mined brand. Maybe it’s because of growing validation. Time magazine included the region in a piece called “Top 10 Aspiring Nations” in 2011 and...

Mar 4, 2013
Debbie Landa, CEO and Founder, Dealmaker Media and GROW

Like many people who can—and frequently do—move mountains with a cheery phone call or texted request, Debbie Landa can’t think of any particular mountain off the top of her head. The laid-back Saskatchewan native is on the line from her minimalist SoMa office in San Francisco, trying to come up...

Mar 4, 2013
Lance Saunders, Executive VP and Managing Director, DDB Canada

DDB Canada was always considered in the top percentile of Canadian agencies, but things started to go particularly well right after Lance Saunders’ arrival in its Vancouver office two and a half years ago. Last November, DDB won Canada’s Agency of the Year (again) while its digital arm, Tribal DDB Canada...

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