Rachel Thexton

In public relations, we have always ascribed to the power of so-called earned coverage and endorsements. Unlike advertising, PR can give the public opinions and information from media and online influencers that is not paid for and therefore comes with a higher level of trust and reliability. Traditionally, PR works with influencers by carefully...

Your goal is to grow your business and you’ve engaged a PR agency to help tell your stories. Here are the top 10 must-dos to ensure your spend is worth it and you get the best from your communicators: Keep your agency close. Job No. 1 is to meet frequently with...

Recently, the Wall Street Journal published an article about U.S. commercial real estate firms finally getting on board with Twitter. The article provides anecdotes of brokers successfully finding leads and customers through social media sites such as LinkedIn and Twitter. The real estate industry is known to be a late adopter...

Twitter is a valuable digital PR tool for your business. The social platform allows you to reach brand advocates and talk directly to customers. Twitter is also a great way to build your community and engage with various influencers, media...