Trevor Turnbull

The more times you can put your brand, product or service in front of your target audience, the more aware they become of the solutions you offer. Because statistics show that buyers are more than halfway through their decision-making process before they...

One of the most common questions I get from people looking to use LinkedIn proactively to prospect for their business is: “Should I connect with everyone who sends me a connection request?” I believe you should absolutely connect with strangers, but make sure...

There’s a right and a wrong way to use LinkedIn. One common mistake sales professionals make is to treat it like a sales tool, but the truth is, no one likes to be sold to. Think of it this way: if you...

You do it at parties. You do it at breakfasts. You do it on Tinder. You probably do it in the elevator. So why does the idea of connecting with a stranger on LinkedIn feel so awkward? When it comes to...

If someone you meet at a networking event searches your name on Google, what are they likely to discover? Because your LinkedIn profile will typically show up in the first three to five results, you have the opportunity to control what they find about...

If you’ve only been dabbling in LinkedIn, now is the time to make a concerted effort. And even if you think you have a handle on using LinkedIn to generate leads, here are two tips to get a jump on the competition that...

You’ve seen it online. You’ve probably set up your profile and get messages daily about people wanting to connect. But how well do you actually use LinkedIn to generate leads? Knowing the opportunities that LinkedIn can offer and how to leverage...