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Ben Baker

Recent Posts on BCBusiness

Nov 22, 2019
Opinion: Are you ready to sell your business?

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. I was recently invited to spend an evening and a...

Oct 21, 2019
Opinion: 4 key ways to retain and engage employees

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through...

Sep 17, 2019
Opinion: Getting smart with data holds the key to a stronger brand

In his monthly column for BCBusiness, Richmond-based branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. Everyone is excited about big...

Aug 9, 2019
Opinion: How can AI enhance my brand?

In his monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. Change is terrifying for many people.

Jul 8, 2019
Cybercrime: The ultimate brand killer

In his monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. As someone who focuses on the...

Jun 26, 2019
5 ways your business can communicate more effectively

In his monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. The International Association of Business Communicators...

May 21, 2019
How to retain and grow your rock star employees

In his monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. Across North America today, we’re facing...

Apr 15, 2019
Opinion: Time for the 4/20 brand to grow up

In his new monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. Brands evolve, mature and sometimes...

Mar 25, 2019
Why your staff are your biggest brand champions

In his new monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. The No. 1 thing I...

Mar 8, 2019
5 ways to build influence through trust

In his new monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. We all want to be listened to, understood, valued and engaged with. That’s part of...

Feb 4, 2019
How building a strong brand can make you more than a commodity

A brand is the essence of a company and the reason people find it valuable to them or not. Too many companies forget this. They haven’t made an effort to understand who they are, what they do, who they do it for and why those people should care.

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