Ben Baker

Recent Posts on BCBusiness

Jun 30, 2020
Opinion: Don’t go bargain-hunting for employees

At the start of the year, working from home was considered a luxury for the privileged few. COVID-19 changed that. The pandemic created both a catalyst and an environment where convention got thrown out the window and technological innovation came to the forefront, enabling remote workforces to be productive and even thrive...

May 27, 2020
Opinion: What if the Earth stopped spinning?

Titles won’t get us through this crisis; however, people with insight, creativity, the ability to develop trust and the courage to move forward will. People around us right now are starving for leadership. They’re unsure of where they are, let alone what the future holds. They need reassurance and guidance to help them stop grabbing their knees and rocking back and forth, so they can get up and walk toward the unknown with confidence...

Apr 20, 2020
Opinion: Trust has never been so hard to gain. Here’s how your business can earn it

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. The 20th annual Edelman Trust Barometer is out, and the...

Mar 17, 2020
Is your team prepared to work from home?

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through...

Feb 19, 2020
Opinion: What makes you different from the competition?

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through...

Jan 16, 2020
Opinion: How to communicate effectively in 2020

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively so people want to listen and engage. In the end, it’s about creating influence through trust. January 2020 is an exciting time for many businesses. The...

Dec 16, 2019
Opinion: Forget 2020—let’s talk 2025!

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. Too many companies make it to December only to lament...

Nov 22, 2019
Opinion: Are you ready to sell your business?

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. I was recently invited to spend an evening and a...

Oct 21, 2019
Opinion: 4 key ways to retain and engage employees

In his monthly column for BCBusiness, Richmond-based employee engagement and internal brand communications expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through...

Sep 17, 2019
Opinion: Getting smart with data holds the key to a stronger brand

In his monthly column for BCBusiness, Richmond-based branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. Everyone is excited about big...

Aug 9, 2019
Opinion: How can AI enhance my brand?

In his monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. Change is terrifying for many people.

Jul 8, 2019
Cybercrime: The ultimate brand killer

In his monthly column for BCBusiness, branding expert Ben Baker shares his insights into how to communicate value effectively, so people want to listen and engage. In the end, it’s about creating influence through trust. As someone who focuses on the...

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