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BCAMA Marketer of the Year

Shafina Hajee, BCAMA director of Marketer of the Year; and Kerry Plowman, B.C. Chapter of the American Marketing Association president-elect.Shafina Hajee, BCAMA director of marketer of the year; and Kerry Plowman, president-elect, BC Chapter American Marketing Association. Pauline Hadley-Beauregard, Wasserman + Partners vice-president; and Mark Gronsdahl, Pacific Blue Cross director of...

By Paul Duchart /

Shafina Hajee, BCAMA director of Marketer of the Year; and Kerry Plowman, B.C. Chapter of the American Marketing Association president-elect.



Pauline Hadley-Beauregard, Wasserman + Partners vice-president; and Mark Gronsdahl, Pacific Blue Cross director of marketing.



The Wasserman + Partners crew: Antonella Frustaci, associate director of connections; Amanda Kulik, supervisor of connections; Shane Goth, strategic services supervisor; and Tamara Tasaka, strategic services co-ordinator.



Kim Jang, Central 1 Credit Union marketing strategist; Erin Welch, Central 1 project manager; and Christy Herndier, Central 1 marketing co-ordinator.



Kelly McNeill-Sproxton, Vancity Credit Union director of membership development; and John Lo, UBC director of marketing intelligence.



Stacey McGregor, Vancity payment solutions specialist; Linda Cekal, Vancity payment solutions specialist; Amy Jaffer, Vancity team manager of payment solutions; and Lorraine Wilson, Vancity media relations consultant.



Sharon McInnis, ProofingQueen owner; Bruce Nickson, BCAMA blogger; and Alvin Wasserman, Wasserman + Partners CEO.



Regina Leung, HyBird Communications digital strategist and BCAMA board member; and Stephanie Koonar, Langara College assistant chair of external relations for the school of management and BCAMA board member.



Ryan Persaud, BCLC manager of research and insights; Aisling Murphy, Ipsos associate vice-president; and Michael Rodenburgh, Ipsos ASI vice-president.



Charles McQuade, University of Victoria director of corporate relations, and his wife, Jill.



Tamara Tasaka, Wasserman + Partners strategic services co-ordinator; and Winston Hartle, Wasserman + Partners art director.



Maureen Webb, emcee, Project Limelight Society co-founder and East of Main Cafe co-owner.



Richard Haire, BCIT School of Business marketing co-ordinator; and Ryan Ramike, BCIT recruitment specialist.



Shelly Frost, PNE vice-president of marketing; Karen Hounjet, Canada Wide Media Ltd. vice-president of sales; Sarah Hayward, KPMG marketing director; Brianne Harper, BCBusiness sales manager; Anita Cheng, Vancity manager of sponsorships and communication


2013 BCAMA Marketer of the Year Gala
Fairmont Hotel Vancouver
November 6, 2013


Over 400 people attended the British Columbia Chapter of the American Marketing Association’s 43rd annual gala and awards at the Fairmont Hotel Vancouver. Guests mingled at the welcome reception, which featured examples of marketing excellence at stations around the room. The dinner and presentations followed in the grand ballroom, featuring welcoming remarks from BCAMA president-elect Kerry Plowman and BCAMA director of Marketer of the Year Shafina Hajee.

Vancity was awarded Marketer of the Year for focusing on its goal to evolve banking and change people’s idea of it to encompass a new meaning of wealth. Its remarkable campaign centred on using its members and employees to create TV spots, online promotions, print ads, out-of-home ads and community-based involvement activities.